Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof

Nowadays, people are more particular and concern about their food taken daily which mean their attitude has emerged in today’s modern world due to increase in awareness of the importance to maintain a healthy lifestyle without consuming a food with unsafe additives. Moreover, the influx of technolog...

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Main Author: A.Raof, Rafidah
Format: Thesis
Language:English
Published: 2018
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Online Access:https://ir.uitm.edu.my/id/eprint/27331/1/TM_RAFIDAH%20A.RAOF%20AT%2018_5.pdf
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spelling my-uitm-ir.273312022-04-12T01:49:02Z Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof 2018 A.Raof, Rafidah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Nowadays, people are more particular and concern about their food taken daily which mean their attitude has emerged in today’s modern world due to increase in awareness of the importance to maintain a healthy lifestyle without consuming a food with unsafe additives. Moreover, the influx of technology, advertising, images in the media and changes within modern cultural and family Values play a big role in the psychological evolution of consumers in the food service industry. Thus, this study attempted to investigate factors influencing consumer’s purchase decision towards canned pineapple products in Malacca‘ A study of 200 purchasers of canned pineapple products in hypermarket was conducted throughout the survey method using a structured questionnaire, with close-ended questions. The convenience sampling technique was applied to obtain responses from the purchasers of canned pineapple products in hypermarket. It was decided to use a various multivariate analyses like exploratory factor analysis (EFA), independent t-test analysis, one-way analysis of variance (ANOVA) and multiple regression analysis. The conceptual framework for this study was derived from the abstract ideas of the Theory of Flamed Behaviour. Accordingly, factors such as subjective norms from the original theory also included with an added independent variables (labelling, prior knowledge, perceived value, and consumer’s lifestyle), to understand its impact on consumer’s purchase decision toward canned pineapple products. The results reveal that labelling, perceive value and consumer’s lifestyle have significant relationship with consumer’s purchase decision towards canned pineapple products in Malacca. The results also indicate that only profile respondent of race, occupation and level of concern about nutrient loss that have significant difference with variables tested‘ Moreover, this study found out the most dominant of consumer’s purchasing decision towards canned pineapple products are consumer’s lifestyle. The transformation happening in our food sector makes it crucial to understand the consumption patterns and their underlying determinants for canned food product‘ In fact, consumer’s perception and level of understanding consumer towards canned food product industry also were limitation in this study. 2018 Thesis https://ir.uitm.edu.my/id/eprint/27331/ https://ir.uitm.edu.my/id/eprint/27331/1/TM_RAFIDAH%20A.RAOF%20AT%2018_5.pdf text en public masters Universiti Teknologi MARA Faculty of Plantation and Agrotechnology
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Consumer satisfaction
Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
spellingShingle Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Consumer satisfaction
Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
A.Raof, Rafidah
Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof
description Nowadays, people are more particular and concern about their food taken daily which mean their attitude has emerged in today’s modern world due to increase in awareness of the importance to maintain a healthy lifestyle without consuming a food with unsafe additives. Moreover, the influx of technology, advertising, images in the media and changes within modern cultural and family Values play a big role in the psychological evolution of consumers in the food service industry. Thus, this study attempted to investigate factors influencing consumer’s purchase decision towards canned pineapple products in Malacca‘ A study of 200 purchasers of canned pineapple products in hypermarket was conducted throughout the survey method using a structured questionnaire, with close-ended questions. The convenience sampling technique was applied to obtain responses from the purchasers of canned pineapple products in hypermarket. It was decided to use a various multivariate analyses like exploratory factor analysis (EFA), independent t-test analysis, one-way analysis of variance (ANOVA) and multiple regression analysis. The conceptual framework for this study was derived from the abstract ideas of the Theory of Flamed Behaviour. Accordingly, factors such as subjective norms from the original theory also included with an added independent variables (labelling, prior knowledge, perceived value, and consumer’s lifestyle), to understand its impact on consumer’s purchase decision toward canned pineapple products. The results reveal that labelling, perceive value and consumer’s lifestyle have significant relationship with consumer’s purchase decision towards canned pineapple products in Malacca. The results also indicate that only profile respondent of race, occupation and level of concern about nutrient loss that have significant difference with variables tested‘ Moreover, this study found out the most dominant of consumer’s purchasing decision towards canned pineapple products are consumer’s lifestyle. The transformation happening in our food sector makes it crucial to understand the consumption patterns and their underlying determinants for canned food product‘ In fact, consumer’s perception and level of understanding consumer towards canned food product industry also were limitation in this study.
format Thesis
qualification_level Master's degree
author A.Raof, Rafidah
author_facet A.Raof, Rafidah
author_sort A.Raof, Rafidah
title Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof
title_short Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof
title_full Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof
title_fullStr Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof
title_full_unstemmed Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof
title_sort consumer purchase decision towards canned pineapple products: a case study in malacca / rafidah a.raof
granting_institution Universiti Teknologi MARA
granting_department Faculty of Plantation and Agrotechnology
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/27331/1/TM_RAFIDAH%20A.RAOF%20AT%2018_5.pdf
_version_ 1783733954192343040