Factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR) / Rosharizan Che Husin

The aim of this study was to examine the factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR). There are three factors that been studied, which were: responsiveness, facilities and accessibility. Furthermore, this study also examined the relati...

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Main Author:	Che Husin, Rosharizan
Format:	Thesis
Language:	English
Published:	2008
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/27388/2/27388.pdf
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id	my-uitm-ir.27388
record_format	uketd_dc
spelling	my-uitm-ir.273882024-05-03T07:13:05Z Factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR) / Rosharizan Che Husin 2008 Che Husin, Rosharizan Consumer satisfaction Customer services. Customer relations The aim of this study was to examine the factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR). There are three factors that been studied, which were: responsiveness, facilities and accessibility. Furthermore, this study also examined the relationship between demographic profiles and customers satisfaction. The objective of this study is to examine the impact of each independent variable to its dependent variable as well as to conclude the relationships exist. In collecting data, the researcher used both the secondary and primary data. Moreover, questionnaires had been used in order to get feedback from customers. Researcher had distributed 100 questionnaires to selected customers who had experienced with Sutra beach Resort & Spa. Then the researcher analyzed the data from questionnaires using Statistical Package for Social Science 14.0 Students Version. The data was interpreted and test using frequency distribution analysis, cross tabulation and reliability analysis. Chi Square, correlation analysis and regression analysis were used in this study to test hypotheses. The findings of this paper suggest that all the factors are significant factors for explaining customers' satisfaction toward services provided by Sutra Beach Resort & Spa. Based from the results obtained in this study, researcher suggests some recommendations that can help Sutra Beach Resort & Spa to improve their current services in order to fulfill their customer satisfaction. Faculty of Business and Management 2008 Thesis https://ir.uitm.edu.my/id/eprint/27388/ https://ir.uitm.edu.my/id/eprint/27388/2/27388.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer satisfaction Consumer satisfaction
spellingShingle	Consumer satisfaction Consumer satisfaction Che Husin, Rosharizan Factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR) / Rosharizan Che Husin
description	The aim of this study was to examine the factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR). There are three factors that been studied, which were: responsiveness, facilities and accessibility. Furthermore, this study also examined the relationship between demographic profiles and customers satisfaction. The objective of this study is to examine the impact of each independent variable to its dependent variable as well as to conclude the relationships exist. In collecting data, the researcher used both the secondary and primary data. Moreover, questionnaires had been used in order to get feedback from customers. Researcher had distributed 100 questionnaires to selected customers who had experienced with Sutra beach Resort & Spa. Then the researcher analyzed the data from questionnaires using Statistical Package for Social Science 14.0 Students Version. The data was interpreted and test using frequency distribution analysis, cross tabulation and reliability analysis. Chi Square, correlation analysis and regression analysis were used in this study to test hypotheses. The findings of this paper suggest that all the factors are significant factors for explaining customers' satisfaction toward services provided by Sutra Beach Resort & Spa. Based from the results obtained in this study, researcher suggests some recommendations that can help Sutra Beach Resort & Spa to improve their current services in order to fulfill their customer satisfaction.
format	Thesis
qualification_level	Bachelor degree
author	Che Husin, Rosharizan
author_facet	Che Husin, Rosharizan
author_sort	Che Husin, Rosharizan
title	Factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR) / Rosharizan Che Husin
title_short	Factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR) / Rosharizan Che Husin
title_full	Factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR) / Rosharizan Che Husin
title_fullStr	Factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR) / Rosharizan Che Husin
title_full_unstemmed	Factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR) / Rosharizan Che Husin
title_sort	factors that influence customer satisfaction towards services provided by sutra beach resort & spa (sbr) / rosharizan che husin
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/27388/2/27388.pdf
_version_	1804889603992190976

Factors that influence customer satisfaction towards services provided by Sutra Beach Resort & Spa (SBR) / Rosharizan Che Husin

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