A study of visual representation in the selected Malays films in the year of 90’s / Siti Jamilah Md Nor

Film is one of the communication tools that have the power to reach out to the society and also a medium for expression with a creative combination of photography and audio technology. Thus, it is important for us to know the meaning behind the visuals especially from the Malay movies produced in th...

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Main Author:	Md Nor, Siti Jamilah
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Motion pictures
Online Access:	https://ir.uitm.edu.my/id/eprint/27561/1/TM_SITI%20JAMILAH%20MD%20NOR%20AD%2016_5.pdf
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id	my-uitm-ir.27561
record_format	uketd_dc
spelling	my-uitm-ir.275612022-06-21T07:03:31Z A study of visual representation in the selected Malays films in the year of 90’s / Siti Jamilah Md Nor 2016 Md Nor, Siti Jamilah Motion pictures Film is one of the communication tools that have the power to reach out to the society and also a medium for expression with a creative combination of photography and audio technology. Thus, it is important for us to know the meaning behind the visuals especially from the Malay movies produced in the 90’s to ensure that the people can understand the messages that are being conveyed. This objective of this research is to analyze the understanding, application and achievement of visual representation in selected Malay films in the era of 90’s among film directors. This research is to provide guidance to the producer, the director, art director, film students, movie audience and society. A qualitative method was employed the used of interview and observation to emphasizes on objectives measurements. The interview were analysed via voice and visual recording methods while film observations were analyzed by using the semiotic theory (icon, index and symbol) of Alexander Charles Pierce. The findings indicated that level of understanding among filmmakers varies and this is likely as they have different educational backgrounds. However it is not entirely dependent on their own but it also involves all members of the production. Meanwhile, director aware film is a fundamental feature of daily life which shows our own culture. Overall, research revealed that the level of visual representation in 90’s is still modest because it identified only applied depending on the requirements of the genre only. 2016 Thesis https://ir.uitm.edu.my/id/eprint/27561/ https://ir.uitm.edu.my/id/eprint/27561/1/TM_SITI%20JAMILAH%20MD%20NOR%20AD%2016_5.pdf text en public masters Universiti Teknologi MARA Faculty of Art & Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Motion pictures
spellingShingle	Motion pictures Md Nor, Siti Jamilah A study of visual representation in the selected Malays films in the year of 90’s / Siti Jamilah Md Nor
description	Film is one of the communication tools that have the power to reach out to the society and also a medium for expression with a creative combination of photography and audio technology. Thus, it is important for us to know the meaning behind the visuals especially from the Malay movies produced in the 90’s to ensure that the people can understand the messages that are being conveyed. This objective of this research is to analyze the understanding, application and achievement of visual representation in selected Malay films in the era of 90’s among film directors. This research is to provide guidance to the producer, the director, art director, film students, movie audience and society. A qualitative method was employed the used of interview and observation to emphasizes on objectives measurements. The interview were analysed via voice and visual recording methods while film observations were analyzed by using the semiotic theory (icon, index and symbol) of Alexander Charles Pierce. The findings indicated that level of understanding among filmmakers varies and this is likely as they have different educational backgrounds. However it is not entirely dependent on their own but it also involves all members of the production. Meanwhile, director aware film is a fundamental feature of daily life which shows our own culture. Overall, research revealed that the level of visual representation in 90’s is still modest because it identified only applied depending on the requirements of the genre only.
format	Thesis
qualification_level	Master's degree
author	Md Nor, Siti Jamilah
author_facet	Md Nor, Siti Jamilah
author_sort	Md Nor, Siti Jamilah
title	A study of visual representation in the selected Malays films in the year of 90’s / Siti Jamilah Md Nor
title_short	A study of visual representation in the selected Malays films in the year of 90’s / Siti Jamilah Md Nor
title_full	A study of visual representation in the selected Malays films in the year of 90’s / Siti Jamilah Md Nor
title_fullStr	A study of visual representation in the selected Malays films in the year of 90’s / Siti Jamilah Md Nor
title_full_unstemmed	A study of visual representation in the selected Malays films in the year of 90’s / Siti Jamilah Md Nor
title_sort	study of visual representation in the selected malays films in the year of 90’s / siti jamilah md nor
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art & Design
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/27561/1/TM_SITI%20JAMILAH%20MD%20NOR%20AD%2016_5.pdf
_version_	1783733975086268416

A study of visual representation in the selected Malays films in the year of 90’s / Siti Jamilah Md Nor

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