Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi

Nowadays, home shopping has become one of the interactive ways to shop. There are various methods that customers may use to make purchases and one of the methods is through the Internet. This study adapted SERVQUAL dimensions into E-SERVQUAL which consisting of 5 most highlighted dimensions in the p...

Full description

Saved in:

Bibliographic Details
Main Authors:	Ahmad Basir, Ahmad Najmi, Norhasman, Farisa Nadjeehah, Zaidi, Siti Ummirah
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Social aspects Social marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/31224/1/31224.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.31224
record_format	uketd_dc
spelling	my-uitm-ir.312242021-12-16T09:02:41Z Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi 2020-01 Ahmad Basir, Ahmad Najmi Norhasman, Farisa Nadjeehah Zaidi, Siti Ummirah Social aspects. Social marketing Telemarketing. Internet marketing Nowadays, home shopping has become one of the interactive ways to shop. There are various methods that customers may use to make purchases and one of the methods is through the Internet. This study adapted SERVQUAL dimensions into E-SERVQUAL which consisting of 5 most highlighted dimensions in the previous studies. The 5 dimensions of E-SERVQUAL are efficiency, fulfilment, security, aesthetic and responsiveness. The study will identify the relationship and how the dimensions will affect the online purchase intention of CJ Wow Shop customers. The responses was gathered from 101 customers of CJ Wow Shop, responding to the items based on their previous experiences. The result obtained from the survey was that they were positively agreed on most of the statements from each dimension. The result indicated that there are significant positive relationship between E-SERVQUAL dimensions with online purchase intentions. Among all dimensions, website efficiency and website security has the positive relationship with online purchase intentions and at the same time summarizing good response from the customers showing that they have experienced the efficiency and security through their purchasing journey on CJ Wow Shop website. Thus, only 37% of variance was determined for the independent variables to represent the online purchase intentions. 2020-01 Thesis https://ir.uitm.edu.my/id/eprint/31224/ https://ir.uitm.edu.my/id/eprint/31224/1/31224.pdf text en public masters Universiti Teknologi MARA Shah Alam Faculty of Arshad Ayub Graduate Business School (AAGBS) Hanif, Azlina (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Hanif, Azlina (Dr.)
topic	Social aspects Social marketing Social aspects Social marketing
spellingShingle	Social aspects Social marketing Social aspects Social marketing Ahmad Basir, Ahmad Najmi Norhasman, Farisa Nadjeehah Zaidi, Siti Ummirah Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi
description	Nowadays, home shopping has become one of the interactive ways to shop. There are various methods that customers may use to make purchases and one of the methods is through the Internet. This study adapted SERVQUAL dimensions into E-SERVQUAL which consisting of 5 most highlighted dimensions in the previous studies. The 5 dimensions of E-SERVQUAL are efficiency, fulfilment, security, aesthetic and responsiveness. The study will identify the relationship and how the dimensions will affect the online purchase intention of CJ Wow Shop customers. The responses was gathered from 101 customers of CJ Wow Shop, responding to the items based on their previous experiences. The result obtained from the survey was that they were positively agreed on most of the statements from each dimension. The result indicated that there are significant positive relationship between E-SERVQUAL dimensions with online purchase intentions. Among all dimensions, website efficiency and website security has the positive relationship with online purchase intentions and at the same time summarizing good response from the customers showing that they have experienced the efficiency and security through their purchasing journey on CJ Wow Shop website. Thus, only 37% of variance was determined for the independent variables to represent the online purchase intentions.
format	Thesis
qualification_level	Master's degree
author	Ahmad Basir, Ahmad Najmi Norhasman, Farisa Nadjeehah Zaidi, Siti Ummirah
author_facet	Ahmad Basir, Ahmad Najmi Norhasman, Farisa Nadjeehah Zaidi, Siti Ummirah
author_sort	Ahmad Basir, Ahmad Najmi
title	Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi
title_short	Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi
title_full	Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi
title_fullStr	Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi
title_full_unstemmed	Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi
title_sort	dimension of e-services quality influencing online purchase intention at cj wow shop / ahmad najmi ahmad basir, farisa nadjeehah norhasman and siti ummirah zaidi
granting_institution	Universiti Teknologi MARA Shah Alam
granting_department	Faculty of Arshad Ayub Graduate Business School (AAGBS)
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/31224/1/31224.pdf
_version_	1783734107238301696

Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi

Similar Items