Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling

This purpose of this study is to determine the influence of brand personality of Milo towards customers’ brand loyalty. There are several factors in brand personality which are sincerity, excitement, competence, sophistication and ruggedness that influence the loyalty of customers towards Milo. At t...

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书目详细资料
Main Authors:	Fhidzon, Mohammad Raffi, Masling, Muhammad Mawardi
格式:	Thesis
语言:	English
出版:	2019
主题:	Branding (Marketing)
在线阅读:	https://ir.uitm.edu.my/id/eprint/31359/1/31359.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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