Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari

Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such, this stu...

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Main Authors:	Yahaya, Nor Samsinah, Ahmad Nordin, Nadhirah Aiman, Nawari, Amiza Lina
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Credit Debt Loans Claims
Online Access:	https://ir.uitm.edu.my/id/eprint/31365/1/31365.pdf
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id	my-uitm-ir.31365
record_format	uketd_dc
spelling	my-uitm-ir.313652022-03-07T05:03:16Z Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari 2018-12 Yahaya, Nor Samsinah Ahmad Nordin, Nadhirah Aiman Nawari, Amiza Lina Credit. Debt. Loans Financial management. Business finance. Corporation finance Claims Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such, this study has focused on examining the determinants of SME's depositor retention in Maybank. Specifically, this study investigated the influence of pricing, customer relationship, responsiveness and reliability towards retention of SME's depositors. The simple random sampling technique was used to sample 131 respondents from Selangor region namely Shah Alam, Subang and Kajang. The results of multiple regression analysis show that reliability, pricing, customer relationship, responsiveness and retention of SME's depositors are significant. Out of the four variables, pricing showed the greatest influence on retention of SME's depositors (p=0.395, /><0.05). Pricing as according to Jain & Tarannum Syed, 2017, was the main factor reason behind any customer retention that, when it is significant and able to attract a new customer, it is a higher and main issue in mounting loyalty and retaining customer. Therefore, it is suggested that Maybank to place more attention at the price mechanism as it is part of the critical strategy in retaining their SME's depositor. This includes, providing the best flexible rate of return, fair pricing and the best interest rate that eventually become the best factor which customers would views it as value thus led to SME's loyalty and eventually retaining the SME's depositors. 2018-12 Thesis https://ir.uitm.edu.my/id/eprint/31365/ https://ir.uitm.edu.my/id/eprint/31365/1/31365.pdf text en public masters Universiti Teknologi MARA Shah Alam Faculty of Arshad Ayub Graduate Business School (AAGBS) M. Sheriff, Nooraini (Assoc. Prof. Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	M. Sheriff, Nooraini (Assoc. Prof. Dr.)
topic	Credit Debt Loans Credit Debt Loans Claims
spellingShingle	Credit Debt Loans Credit Debt Loans Claims Yahaya, Nor Samsinah Ahmad Nordin, Nadhirah Aiman Nawari, Amiza Lina Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari
description	Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such, this study has focused on examining the determinants of SME's depositor retention in Maybank. Specifically, this study investigated the influence of pricing, customer relationship, responsiveness and reliability towards retention of SME's depositors. The simple random sampling technique was used to sample 131 respondents from Selangor region namely Shah Alam, Subang and Kajang. The results of multiple regression analysis show that reliability, pricing, customer relationship, responsiveness and retention of SME's depositors are significant. Out of the four variables, pricing showed the greatest influence on retention of SME's depositors (p=0.395, /><0.05). Pricing as according to Jain & Tarannum Syed, 2017, was the main factor reason behind any customer retention that, when it is significant and able to attract a new customer, it is a higher and main issue in mounting loyalty and retaining customer. Therefore, it is suggested that Maybank to place more attention at the price mechanism as it is part of the critical strategy in retaining their SME's depositor. This includes, providing the best flexible rate of return, fair pricing and the best interest rate that eventually become the best factor which customers would views it as value thus led to SME's loyalty and eventually retaining the SME's depositors.
format	Thesis
qualification_level	Master's degree
author	Yahaya, Nor Samsinah Ahmad Nordin, Nadhirah Aiman Nawari, Amiza Lina
author_facet	Yahaya, Nor Samsinah Ahmad Nordin, Nadhirah Aiman Nawari, Amiza Lina
author_sort	Yahaya, Nor Samsinah
title	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari
title_short	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari
title_full	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari
title_fullStr	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari
title_full_unstemmed	Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari
title_sort	determinants of sme's depositors retention in maybank / nor samsinah yahaya, nadhirah aiman ahmad nordin and amiza lina nawari
granting_institution	Universiti Teknologi MARA Shah Alam
granting_department	Faculty of Arshad Ayub Graduate Business School (AAGBS)
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/31365/1/31365.pdf
_version_	1783734117710430208

Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari

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