Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari

Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such, this stu...

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Bibliographic Details
Main Authors: Yahaya, Nor Samsinah, Ahmad Nordin, Nadhirah Aiman, Nawari, Amiza Lina
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/31365/1/31365.pdf
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