Travel behavioural intention of choosing Malaysia as destination for medical tourism / Anidah Aziz

Research on medical tourism has gained huge popularity because it has become a major source of income for most nations. It is important especially those in emerging countries like Malaysia to look into and put efforts to strategize their capabilities and facilities to respond to the global competiti...

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Main Author:	Aziz, Anidah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Malaysia Agritourism
Online Access:	https://ir.uitm.edu.my/id/eprint/31694/1/31694.pdf
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id	my-uitm-ir.31694
record_format	uketd_dc
spelling	my-uitm-ir.316942020-07-20T03:29:21Z Travel behavioural intention of choosing Malaysia as destination for medical tourism / Anidah Aziz 2019 Aziz, Anidah Malaysia Agritourism Research on medical tourism has gained huge popularity because it has become a major source of income for most nations. It is important especially those in emerging countries like Malaysia to look into and put efforts to strategize their capabilities and facilities to respond to the global competition and business opportunities in enhancing their performance. Specifically, the study attempts to examine the behavioural intention of the medical tourist in choosing Malaysia as medical tourism destination. While considering all four variables chosen (perceived destination image, perceived quality, perceived value and patient satisfaction) as having significant impact on behavioural intention of the medical tourists, this study also examines the moderating role of repeat visit in strengthening the relationship between independent variables and dependent variable. This study includes trust as mediator construct to determine the relationship between behavioural intention. Drawing upon the combination of Theory of Planned Behaviour and Motivation Theory, a framework is developed for further investigation. A quantitative approach is employed to achieve the objectives of the study. Questionnaire were distributed and tested against the research framework by using Warp - Partial Least Square (Warp-PLS) technique. A total of 200 responses were received and further analysed. The result demonstrated that there is a positive relationship between perceived destination image, perceived quality, perceived value and patient satisfaction. Trust as mediator was used and the result showed positive relationship for perceived destination image, perceived quality and perceived value, whilst, patient satisfaction has a negative relationship. In addition, the results also revealed that repeat visit as moderator have a significant impact on medical tourist behavioural intention. This study contributes a basis for the future research for medical tourism service and the findings provide valuable implications to theory and practice. 2019 Thesis https://ir.uitm.edu.my/id/eprint/31694/ https://ir.uitm.edu.my/id/eprint/31694/1/31694.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Business and Management Mohd Yusof, Rozman (Associate Professor Dr)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Yusof, Rozman (Associate Professor Dr)
topic	Malaysia Agritourism
spellingShingle	Malaysia Agritourism Aziz, Anidah Travel behavioural intention of choosing Malaysia as destination for medical tourism / Anidah Aziz
description	Research on medical tourism has gained huge popularity because it has become a major source of income for most nations. It is important especially those in emerging countries like Malaysia to look into and put efforts to strategize their capabilities and facilities to respond to the global competition and business opportunities in enhancing their performance. Specifically, the study attempts to examine the behavioural intention of the medical tourist in choosing Malaysia as medical tourism destination. While considering all four variables chosen (perceived destination image, perceived quality, perceived value and patient satisfaction) as having significant impact on behavioural intention of the medical tourists, this study also examines the moderating role of repeat visit in strengthening the relationship between independent variables and dependent variable. This study includes trust as mediator construct to determine the relationship between behavioural intention. Drawing upon the combination of Theory of Planned Behaviour and Motivation Theory, a framework is developed for further investigation. A quantitative approach is employed to achieve the objectives of the study. Questionnaire were distributed and tested against the research framework by using Warp - Partial Least Square (Warp-PLS) technique. A total of 200 responses were received and further analysed. The result demonstrated that there is a positive relationship between perceived destination image, perceived quality, perceived value and patient satisfaction. Trust as mediator was used and the result showed positive relationship for perceived destination image, perceived quality and perceived value, whilst, patient satisfaction has a negative relationship. In addition, the results also revealed that repeat visit as moderator have a significant impact on medical tourist behavioural intention. This study contributes a basis for the future research for medical tourism service and the findings provide valuable implications to theory and practice.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Aziz, Anidah
author_facet	Aziz, Anidah
author_sort	Aziz, Anidah
title	Travel behavioural intention of choosing Malaysia as destination for medical tourism / Anidah Aziz
title_short	Travel behavioural intention of choosing Malaysia as destination for medical tourism / Anidah Aziz
title_full	Travel behavioural intention of choosing Malaysia as destination for medical tourism / Anidah Aziz
title_fullStr	Travel behavioural intention of choosing Malaysia as destination for medical tourism / Anidah Aziz
title_full_unstemmed	Travel behavioural intention of choosing Malaysia as destination for medical tourism / Anidah Aziz
title_sort	travel behavioural intention of choosing malaysia as destination for medical tourism / anidah aziz
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/31694/1/31694.pdf
_version_	1783734139083554816

Travel behavioural intention of choosing Malaysia as destination for medical tourism / Anidah Aziz

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