The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof

The aim of this study was to examine the factors that influencing customers’ acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur. There are five factors that been studied, which were perceived usefulness, perceived ease to use, trust, perceived enjoyment and a...

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Main Author:	Che Yusoff, Che Zuren Yusrena
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Study and teaching Research
Online Access:	https://ir.uitm.edu.my/id/eprint/32846/1/32846.pdf
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id	my-uitm-ir.32846
record_format	uketd_dc
spelling	my-uitm-ir.328462020-07-27T06:21:53Z The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof 2012-06 Che Yusoff, Che Zuren Yusrena Study and teaching. Research Customer services. Customer relations The aim of this study was to examine the factors that influencing customers’ acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur. There are five factors that been studied, which were perceived usefulness, perceived ease to use, trust, perceived enjoyment and attitude toward using. The objective of this study is to see the important factors that influence customers’ acceptance towards inbound marketing programs. Then, the findings of this study will be beneficial to Felda Prodata in ensuring its acceptance to inbound marketing programs. Data were gathered from the questionnaires which were distributed to 160 respondents of Felda Prodata customers who are using their products and services. The data were analyzed using Statistical Procedure of Social System (SPSS) through the frequencies analysis, mean analysis, and correlation coefficient analysis. Based on the results obtained in this study, the researcher found out that four from five independent variables used in this study are significant towards the dependent variable of the study. The variables are perceived ease to use, perceived usefulness, trust, and attitude towards using. Moreover, the researcher has derived one model using regression analysis for this study. The researcher suggests some recommendations such as royalty programs, to have flexible interaction, and engagement programs that can help Felda Prodata to assist the current and future potential sales 2012-06 Thesis https://ir.uitm.edu.my/id/eprint/32846/ https://ir.uitm.edu.my/id/eprint/32846/1/32846.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Zubir, Ahmad Mudzfir Abd Aziz, Nor Aidil
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zubir, Ahmad Mudzfir Abd Aziz, Nor Aidil
topic	Study and teaching Research Study and teaching Research
spellingShingle	Study and teaching Research Study and teaching Research Che Yusoff, Che Zuren Yusrena The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof
description	The aim of this study was to examine the factors that influencing customers’ acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur. There are five factors that been studied, which were perceived usefulness, perceived ease to use, trust, perceived enjoyment and attitude toward using. The objective of this study is to see the important factors that influence customers’ acceptance towards inbound marketing programs. Then, the findings of this study will be beneficial to Felda Prodata in ensuring its acceptance to inbound marketing programs. Data were gathered from the questionnaires which were distributed to 160 respondents of Felda Prodata customers who are using their products and services. The data were analyzed using Statistical Procedure of Social System (SPSS) through the frequencies analysis, mean analysis, and correlation coefficient analysis. Based on the results obtained in this study, the researcher found out that four from five independent variables used in this study are significant towards the dependent variable of the study. The variables are perceived ease to use, perceived usefulness, trust, and attitude towards using. Moreover, the researcher has derived one model using regression analysis for this study. The researcher suggests some recommendations such as royalty programs, to have flexible interaction, and engagement programs that can help Felda Prodata to assist the current and future potential sales
format	Thesis
qualification_level	Bachelor degree
author	Che Yusoff, Che Zuren Yusrena
author_facet	Che Yusoff, Che Zuren Yusrena
author_sort	Che Yusoff, Che Zuren Yusrena
title	The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof
title_short	The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof
title_full	The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof
title_fullStr	The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof
title_full_unstemmed	The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof
title_sort	study of customers' acceptance towards felda prodata systems sdn bhd inbound marketing programs in kuala lumpur / che zuren yusrena che yussof
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/32846/1/32846.pdf
_version_	1783734184745893888

The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof

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