The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki

This study investigated the staff loyalty among academic and non-academic staffs of University Technology MARA (UiTM) Kelantan Branch. Using quota sampling procedures, the 50 questionnaires were distributed to academic staff and then 50 questionnaires to non-academic staff in UiTM Kelantan Branch. A...

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Main Author:	Mohd Zaki, Nurul Qusna
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Study and teaching Research
Online Access:	https://ir.uitm.edu.my/id/eprint/32858/1/32858.pdf
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id	my-uitm-ir.32858
record_format	uketd_dc
spelling	my-uitm-ir.328582020-07-27T01:43:09Z The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki 2011-11 Mohd Zaki, Nurul Qusna Study and teaching. Research This study investigated the staff loyalty among academic and non-academic staffs of University Technology MARA (UiTM) Kelantan Branch. Using quota sampling procedures, the 50 questionnaires were distributed to academic staff and then 50 questionnaires to non-academic staff in UiTM Kelantan Branch. All the questionnaires were returned back to us. Four variables, Corporate Image, Service Quality, Staff Satisfaction and Staff Loyalty were adopted for the study. The data was analyzed using SPSS 17.0 for descriptive analysis while Amos 17.0 was used for Structural Equation Modeling (SEM). The result showed that staff satisfaction has significant impact on staff loyalty. This is consistent with the findings of (Dick and Basu,1994) 2011-11 Thesis https://ir.uitm.edu.my/id/eprint/32858/ https://ir.uitm.edu.my/id/eprint/32858/1/32858.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Computer and Mathematical Sciences Tuan Mat, Ym Tengku Muhaini
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Tuan Mat, Ym Tengku Muhaini
topic	Study and teaching Research
spellingShingle	Study and teaching Research Mohd Zaki, Nurul Qusna The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki
description	This study investigated the staff loyalty among academic and non-academic staffs of University Technology MARA (UiTM) Kelantan Branch. Using quota sampling procedures, the 50 questionnaires were distributed to academic staff and then 50 questionnaires to non-academic staff in UiTM Kelantan Branch. All the questionnaires were returned back to us. Four variables, Corporate Image, Service Quality, Staff Satisfaction and Staff Loyalty were adopted for the study. The data was analyzed using SPSS 17.0 for descriptive analysis while Amos 17.0 was used for Structural Equation Modeling (SEM). The result showed that staff satisfaction has significant impact on staff loyalty. This is consistent with the findings of (Dick and Basu,1994)
format	Thesis
qualification_level	Bachelor degree
author	Mohd Zaki, Nurul Qusna
author_facet	Mohd Zaki, Nurul Qusna
author_sort	Mohd Zaki, Nurul Qusna
title	The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki
title_short	The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki
title_full	The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki
title_fullStr	The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki
title_full_unstemmed	The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki
title_sort	effect of service quality and corporate image on staffs’ loyalty in uitm kelantan branch / nurul qusna mohd zaki
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/32858/1/32858.pdf
_version_	1783734186487578624

The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki

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