How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria

The aim of this study was to examine the customers perceived cost, perceived value and self-efficacy influence broadband adoption intention in telecommunication industries. There are 3 factors that been studied, which were perceived cost, perceived value and self- efficacy. This study also was condu...

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Main Author:	Zakaria, Nor Hafidzah
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Study and teaching Research Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/32897/1/32897.pdf
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id	my-uitm-ir.32897
record_format	uketd_dc
spelling	my-uitm-ir.328972020-07-27T08:06:40Z How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria 2012-07 Zakaria, Nor Hafidzah Study and teaching. Research Communication in management. Communication in organizations. Communication of information Electronic commerce The aim of this study was to examine the customers perceived cost, perceived value and self-efficacy influence broadband adoption intention in telecommunication industries. There are 3 factors that been studied, which were perceived cost, perceived value and self- efficacy. This study also was conduct to identify what are the most preferred factors that influence broadband adoption intention in telecommunication industries. Questionnaire had been used in order to get feedback and opinion from customers. Researcher had distributed 100 questionnaires to broadband users in Kota Bharu area. From data collected and analysed shows that self efficacy is the most important factor contribute to broadband adoption intention. Second important factor is perceived value and the perceived cost shows not significant result or can be explained as factors that did not contribute to customer adoption of broadband. From result obtained, the researcher made some recommendation to the industries in order to increase broadband adoption intention 2012-07 Thesis https://ir.uitm.edu.my/id/eprint/32897/ https://ir.uitm.edu.my/id/eprint/32897/1/32897.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Mamat, Mazlina Yusoff, Azahar
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mamat, Mazlina Yusoff, Azahar
topic	Study and teaching Research Study and teaching Research Electronic commerce
spellingShingle	Study and teaching Research Study and teaching Research Electronic commerce Zakaria, Nor Hafidzah How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria
description	The aim of this study was to examine the customers perceived cost, perceived value and self-efficacy influence broadband adoption intention in telecommunication industries. There are 3 factors that been studied, which were perceived cost, perceived value and self- efficacy. This study also was conduct to identify what are the most preferred factors that influence broadband adoption intention in telecommunication industries. Questionnaire had been used in order to get feedback and opinion from customers. Researcher had distributed 100 questionnaires to broadband users in Kota Bharu area. From data collected and analysed shows that self efficacy is the most important factor contribute to broadband adoption intention. Second important factor is perceived value and the perceived cost shows not significant result or can be explained as factors that did not contribute to customer adoption of broadband. From result obtained, the researcher made some recommendation to the industries in order to increase broadband adoption intention
format	Thesis
qualification_level	Bachelor degree
author	Zakaria, Nor Hafidzah
author_facet	Zakaria, Nor Hafidzah
author_sort	Zakaria, Nor Hafidzah
title	How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria
title_short	How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria
title_full	How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria
title_fullStr	How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria
title_full_unstemmed	How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria
title_sort	how customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / nor hafidzah zakaria
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/32897/1/32897.pdf
_version_	1783734190086291456

How customers perceived cost, perceived value and self-efficacy influence the broadband adoption intention in telecommunication industries / Nor Hafidzah Zakaria

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