The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim

The aim of this study was to examine the component of brand image that influence brand loyalty in Telekom Malaysia Berhad Melaka. In this study, researcher has chosen organization as the component of brand image since organization has the most influence towards brand equity in services than others v...

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Main Author:	Abdul Halim, Noor Hazida
Format:	Thesis
Language:	English
Published:	2011
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/32921/1/32921.pdf
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id	my-uitm-ir.32921
record_format	uketd_dc
spelling	my-uitm-ir.329212020-07-27T07:44:55Z The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim 2011-04 Abdul Halim, Noor Hazida H Social Sciences (General) Study and teaching. Research The aim of this study was to examine the component of brand image that influence brand loyalty in Telekom Malaysia Berhad Melaka. In this study, researcher has chosen organization as the component of brand image since organization has the most influence towards brand equity in services than others variables. The researcher also found that brand loyalty is the main component in brand equity. The components of organization include reputation, service offering, contact personnel, corporate identity and physical environment. This study also was conducted to identify what are the most preferred factors that influence brand loyalty in Telekom Malaysia Berhad. Moreover, questionnaires had been used in order to get feedback from customers. Researcher had distributed 75 questionnaires to Telekom Malaysia customers at area of Ayer Keroh Melaka. The data collected was then tested on its Frequency and Pearson’s r test of correlation and then further analyzed using Reliability analysis and regression analysis was used to test the hypotheses in this study. The findings of this paper suggest that not all the factors are significant factors for explaining brand loyalty in Telekom Malaysia Berhad. Only reputation has been selected as the most significant factors for explaining brand loyalty in Telekom Malaysia Berhad. Based from the results obtained in this study, researcher suggests some recommendations that can help Telekom Malaysia Berhad to assist the current and future good services 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/32921/ https://ir.uitm.edu.my/id/eprint/32921/1/32921.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Nik Ismail, Nik Rozhan
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Nik Ismail, Nik Rozhan
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Abdul Halim, Noor Hazida The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim
description	The aim of this study was to examine the component of brand image that influence brand loyalty in Telekom Malaysia Berhad Melaka. In this study, researcher has chosen organization as the component of brand image since organization has the most influence towards brand equity in services than others variables. The researcher also found that brand loyalty is the main component in brand equity. The components of organization include reputation, service offering, contact personnel, corporate identity and physical environment. This study also was conducted to identify what are the most preferred factors that influence brand loyalty in Telekom Malaysia Berhad. Moreover, questionnaires had been used in order to get feedback from customers. Researcher had distributed 75 questionnaires to Telekom Malaysia customers at area of Ayer Keroh Melaka. The data collected was then tested on its Frequency and Pearson’s r test of correlation and then further analyzed using Reliability analysis and regression analysis was used to test the hypotheses in this study. The findings of this paper suggest that not all the factors are significant factors for explaining brand loyalty in Telekom Malaysia Berhad. Only reputation has been selected as the most significant factors for explaining brand loyalty in Telekom Malaysia Berhad. Based from the results obtained in this study, researcher suggests some recommendations that can help Telekom Malaysia Berhad to assist the current and future good services
format	Thesis
qualification_level	Bachelor degree
author	Abdul Halim, Noor Hazida
author_facet	Abdul Halim, Noor Hazida
author_sort	Abdul Halim, Noor Hazida
title	The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim
title_short	The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim
title_full	The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim
title_fullStr	The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim
title_full_unstemmed	The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim
title_sort	influence of brand image on brand loyalty: a study at telekom malaysia berhad / noor hazida abdul halim
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/32921/1/32921.pdf
_version_	1783734195141476352

The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim

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