Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen

This research is to study about customer satisfaction, commitment, and trust on the successful of relationship marketing in business-to-business market. The study was conducted in one of the telecommunication company which is, Telekom Malaysia Berhad, specifically in Telekom Malaysia Berhad (TM) Kot...

全面介绍

Saved in:

书目详细资料
主要作者:	Mat Rifen, Norazian
格式:	Thesis
语言:	English
出版:	2011
主题:	Study and teaching Research
在线阅读:	https://ir.uitm.edu.my/id/eprint/32924/1/32924.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

id	my-uitm-ir.32924
record_format	uketd_dc
spelling	my-uitm-ir.329242020-07-27T08:17:54Z Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen 2011-04 Mat Rifen, Norazian Study and teaching. Research Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting This research is to study about customer satisfaction, commitment, and trust on the successful of relationship marketing in business-to-business market. The study was conducted in one of the telecommunication company which is, Telekom Malaysia Berhad, specifically in Telekom Malaysia Berhad (TM) Kota Bharu. This research is to identify the solutions that face by TM Kota Bharu. The main problem face is too difficult to maintain their customers and to achieve their sales target over the year. In addition, the lack of trust, commitment and also the customer satisfaction of the customers toward the company will be the main cause of the problems will affect their business performance. Due to the problems, there are certain circumstances why the research objective was developed. First, is to study whether customer satisfaction has associate to successful relationship marketing. Next is to determine whether commitment will lead to the successful of relationship marketing and the last objective is to study whether trust will influence in successful relationship marketing in business-to-business market. The findings of the research state that all the variables, customer satisfaction, commitment, and trust have a strong relationship with relationship marketing and lead to the successful of relationship marketing. Overall, based on the findings, there are several recommendations that have been suggested in order to help or to improve the relationship marketing between TM Kota Bharu and the whole TM with the customers. The organization should improve the service quality and product, in order to obtain customer satisfaction, build trust and improve commitment level 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/32924/ https://ir.uitm.edu.my/id/eprint/32924/1/32924.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Mahshar, Mursyida
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mahshar, Mursyida
topic	Study and teaching Research Study and teaching Research Study and teaching Research
spellingShingle	Study and teaching Research Study and teaching Research Study and teaching Research Mat Rifen, Norazian Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
description	This research is to study about customer satisfaction, commitment, and trust on the successful of relationship marketing in business-to-business market. The study was conducted in one of the telecommunication company which is, Telekom Malaysia Berhad, specifically in Telekom Malaysia Berhad (TM) Kota Bharu. This research is to identify the solutions that face by TM Kota Bharu. The main problem face is too difficult to maintain their customers and to achieve their sales target over the year. In addition, the lack of trust, commitment and also the customer satisfaction of the customers toward the company will be the main cause of the problems will affect their business performance. Due to the problems, there are certain circumstances why the research objective was developed. First, is to study whether customer satisfaction has associate to successful relationship marketing. Next is to determine whether commitment will lead to the successful of relationship marketing and the last objective is to study whether trust will influence in successful relationship marketing in business-to-business market. The findings of the research state that all the variables, customer satisfaction, commitment, and trust have a strong relationship with relationship marketing and lead to the successful of relationship marketing. Overall, based on the findings, there are several recommendations that have been suggested in order to help or to improve the relationship marketing between TM Kota Bharu and the whole TM with the customers. The organization should improve the service quality and product, in order to obtain customer satisfaction, build trust and improve commitment level
format	Thesis
qualification_level	Bachelor degree
author	Mat Rifen, Norazian
author_facet	Mat Rifen, Norazian
author_sort	Mat Rifen, Norazian
title	Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
title_short	Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
title_full	Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
title_fullStr	Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
title_full_unstemmed	Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
title_sort	key variables for successful relationship marketing in business-to-business market. case study: telekom malaysia berhad (tm), kota bharu kelantan / norazian mat rifen
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/32924/1/32924.pdf
_version_	1783734195419348992

Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen

相似书籍