Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar

The research tries to examine factors that can influence the brand awareness towards Malaysian National News Agency (BERNAMA), a case study in Wangsa Maju, Kuala Lumpur. The first factor that researcher try to find is advertising. Nowadays, advertising plays a high role especially to create the bran...

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Main Author:	Omar, Nur Masturina
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Branding (Marketing) Management
Online Access:	https://ir.uitm.edu.my/id/eprint/32940/1/32940.pdf
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id	my-uitm-ir.32940
record_format	uketd_dc
spelling	my-uitm-ir.329402020-07-28T02:34:58Z Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar 2011-04 Omar, Nur Masturina Branding (Marketing) Management Marketing research. Marketing research companies. Sales forecasting The research tries to examine factors that can influence the brand awareness towards Malaysian National News Agency (BERNAMA), a case study in Wangsa Maju, Kuala Lumpur. The first factor that researcher try to find is advertising. Nowadays, advertising plays a high role especially to create the brand awareness. The second factor that researcher try to examine is brand trust on web. Brand trust on web is familiarity analysis when building the trusting brand relationship The development and maintenance of consumer brand trust on the Web is at the heart of companies’ marketing plans, especially in the face of highly competitive markets with increasing unpredictability and decreasing product. The researcher tries to examine whether brand trust on web can influence BERNAMA or not. For the last factor that researcher try to examine is corporate reputation. Corporate reputation includes basic components, such as the image and quality. Corporate reputation helps the companies to get good employees, attract consumers, and increase consumers’ loyalty, which may be implemented as a factor of competitive performance and useful in obtaining the capital. Without good reputation it is very difficult for a company to survive or to make progress. From this research we can see there is relationship between advertising, brand trust on web and corporate reputation, which are influencing the brand awareness towards BERNAMA 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/32940/ https://ir.uitm.edu.my/id/eprint/32940/1/32940.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Muhamad, Ruhani
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Muhamad, Ruhani
topic	Branding (Marketing) Management Branding (Marketing)
spellingShingle	Branding (Marketing) Management Branding (Marketing) Omar, Nur Masturina Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
description	The research tries to examine factors that can influence the brand awareness towards Malaysian National News Agency (BERNAMA), a case study in Wangsa Maju, Kuala Lumpur. The first factor that researcher try to find is advertising. Nowadays, advertising plays a high role especially to create the brand awareness. The second factor that researcher try to examine is brand trust on web. Brand trust on web is familiarity analysis when building the trusting brand relationship The development and maintenance of consumer brand trust on the Web is at the heart of companies’ marketing plans, especially in the face of highly competitive markets with increasing unpredictability and decreasing product. The researcher tries to examine whether brand trust on web can influence BERNAMA or not. For the last factor that researcher try to examine is corporate reputation. Corporate reputation includes basic components, such as the image and quality. Corporate reputation helps the companies to get good employees, attract consumers, and increase consumers’ loyalty, which may be implemented as a factor of competitive performance and useful in obtaining the capital. Without good reputation it is very difficult for a company to survive or to make progress. From this research we can see there is relationship between advertising, brand trust on web and corporate reputation, which are influencing the brand awareness towards BERNAMA
format	Thesis
qualification_level	Bachelor degree
author	Omar, Nur Masturina
author_facet	Omar, Nur Masturina
author_sort	Omar, Nur Masturina
title	Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
title_short	Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
title_full	Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
title_fullStr	Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
title_full_unstemmed	Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
title_sort	factors influencing the brand awareness towards malaysian national news agency (bernama). “a case study in wangsa maju, kuala lumpur” / nur masturina omar
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/32940/1/32940.pdf
_version_	1783734198026108928

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar

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