Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
The research tries to examine factors that can influence the brand awareness towards Malaysian National News Agency (BERNAMA), a case study in Wangsa Maju, Kuala Lumpur. The first factor that researcher try to find is advertising. Nowadays, advertising plays a high role especially to create the bran...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
2011
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| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/32940/1/32940.pdf |
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