Customer satisfaction of services offered by BUJ Technology Enterprise Sdn. Bhd / Nur Syahida Azma Mohd Yusoff

This study explain customer satisfaction of services offered by BUJ Technology Enterprise. The objective was to identify the relationships between brand image, service quality and technology with the customer satisfaction and to determine what is the most influence variable between those three varia...

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Main Author:	Mohd Yusoff, Nur Syahida Azma
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Customer services Customer relations Performance standards
Online Access:	https://ir.uitm.edu.my/id/eprint/32943/1/32943.pdf
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id	my-uitm-ir.32943
record_format	uketd_dc
spelling	my-uitm-ir.329432020-07-28T03:01:16Z Customer satisfaction of services offered by BUJ Technology Enterprise Sdn. Bhd / Nur Syahida Azma Mohd Yusoff 2011-04 Mohd Yusoff, Nur Syahida Azma Customer services. Customer relations Performance standards Industrial research. Research and development This study explain customer satisfaction of services offered by BUJ Technology Enterprise. The objective was to identify the relationships between brand image, service quality and technology with the customer satisfaction and to determine what is the most influence variable between those three variables. This study used questionnaire which was distributed to 60 respondents from area Indera Mahkota, Semambu, Aspa Cottage, Sungai Lembing and Sungai Isap. The Statistical Package for the Social Sciences (SPSS) software was used to construct and analysed the data. The study found that brand image and technology influence with the customer satisfaction while service quality does not influence with the customer satisfaction. It also found that technology is the most influenced variable between those three variables. From the findings, researcher gave recommendation which can help BUJ Technology Enterprise to improve their brand image, service quality and technology. For brand image, it is suggested to BUJ Technology Enterprise build the message what are they trying to create about their company‟s value. Interm of service quality, BUJ Technology Enterprise must be consistence when they start their services. For technology, BUJ Technology Enterprise can use their latest technology which is Third generation garbage compactor in their waste collection services 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/32943/ https://ir.uitm.edu.my/id/eprint/32943/1/32943.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Ab Rani, Nor Zuriati Amani
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ab Rani, Nor Zuriati Amani
topic	Customer services Customer relations Performance standards Customer services Customer relations
spellingShingle	Customer services Customer relations Performance standards Customer services Customer relations Mohd Yusoff, Nur Syahida Azma Customer satisfaction of services offered by BUJ Technology Enterprise Sdn. Bhd / Nur Syahida Azma Mohd Yusoff
description	This study explain customer satisfaction of services offered by BUJ Technology Enterprise. The objective was to identify the relationships between brand image, service quality and technology with the customer satisfaction and to determine what is the most influence variable between those three variables. This study used questionnaire which was distributed to 60 respondents from area Indera Mahkota, Semambu, Aspa Cottage, Sungai Lembing and Sungai Isap. The Statistical Package for the Social Sciences (SPSS) software was used to construct and analysed the data. The study found that brand image and technology influence with the customer satisfaction while service quality does not influence with the customer satisfaction. It also found that technology is the most influenced variable between those three variables. From the findings, researcher gave recommendation which can help BUJ Technology Enterprise to improve their brand image, service quality and technology. For brand image, it is suggested to BUJ Technology Enterprise build the message what are they trying to create about their company‟s value. Interm of service quality, BUJ Technology Enterprise must be consistence when they start their services. For technology, BUJ Technology Enterprise can use their latest technology which is Third generation garbage compactor in their waste collection services
format	Thesis
qualification_level	Bachelor degree
author	Mohd Yusoff, Nur Syahida Azma
author_facet	Mohd Yusoff, Nur Syahida Azma
author_sort	Mohd Yusoff, Nur Syahida Azma
title	Customer satisfaction of services offered by BUJ Technology Enterprise Sdn. Bhd / Nur Syahida Azma Mohd Yusoff
title_short	Customer satisfaction of services offered by BUJ Technology Enterprise Sdn. Bhd / Nur Syahida Azma Mohd Yusoff
title_full	Customer satisfaction of services offered by BUJ Technology Enterprise Sdn. Bhd / Nur Syahida Azma Mohd Yusoff
title_fullStr	Customer satisfaction of services offered by BUJ Technology Enterprise Sdn. Bhd / Nur Syahida Azma Mohd Yusoff
title_full_unstemmed	Customer satisfaction of services offered by BUJ Technology Enterprise Sdn. Bhd / Nur Syahida Azma Mohd Yusoff
title_sort	customer satisfaction of services offered by buj technology enterprise sdn. bhd / nur syahida azma mohd yusoff
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/32943/1/32943.pdf
_version_	1783734198790520832

Customer satisfaction of services offered by BUJ Technology Enterprise Sdn. Bhd / Nur Syahida Azma Mohd Yusoff

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