A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman

PNB through its wholly own subsidiary company, ASNB is already 32 years in unit trust industry. So, there issue arise here is to determine whether ASNB has brand loyalty or vice versa. This study focus four factors which are brand name, promotion, service quality and dividend. Whether these four fac...

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Main Author: Nik Sulaiman, Nik Nur Aswad
Format: Thesis
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/32949/1/32949.pdf
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spelling my-uitm-ir.329492020-07-28T05:42:14Z A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman 2011-04 Nik Sulaiman, Nik Nur Aswad Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction PNB through its wholly own subsidiary company, ASNB is already 32 years in unit trust industry. So, there issue arise here is to determine whether ASNB has brand loyalty or vice versa. This study focus four factors which are brand name, promotion, service quality and dividend. Whether these four factor contribute to enhance ASNB brand loyalty or vice versa. From this study, it is found that brand name, service quality and dividend controbute to brand loyalty of ASNB. It is found that ASNB has brand name, service quality and dividend since it already 32 years in unit trust industry. Promotion is key in marketing strategy, however, ASNB still lack of promotion due several reason since ASNB likely move secretly in order to avoid any issue arise since its effort to help Malay and Bumiputera in term of economic and financing. ASNB do a lot of promotion but sometimes public especially Malay and Bumiputera do not alert with its programs. So, it can be concluded that ASNB has its own brand loyalty. Future research is whether status halal is contribute or vice versa to brand loyalty 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/32949/ https://ir.uitm.edu.my/id/eprint/32949/1/32949.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Ab. Rahman, Prof. Madya. Haji Sapiai
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Ab. Rahman, Prof. Madya. Haji Sapiai
topic Branding (Marketing)
Branding (Marketing)
Consumer satisfaction
spellingShingle Branding (Marketing)
Branding (Marketing)
Consumer satisfaction
Nik Sulaiman, Nik Nur Aswad
A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
description PNB through its wholly own subsidiary company, ASNB is already 32 years in unit trust industry. So, there issue arise here is to determine whether ASNB has brand loyalty or vice versa. This study focus four factors which are brand name, promotion, service quality and dividend. Whether these four factor contribute to enhance ASNB brand loyalty or vice versa. From this study, it is found that brand name, service quality and dividend controbute to brand loyalty of ASNB. It is found that ASNB has brand name, service quality and dividend since it already 32 years in unit trust industry. Promotion is key in marketing strategy, however, ASNB still lack of promotion due several reason since ASNB likely move secretly in order to avoid any issue arise since its effort to help Malay and Bumiputera in term of economic and financing. ASNB do a lot of promotion but sometimes public especially Malay and Bumiputera do not alert with its programs. So, it can be concluded that ASNB has its own brand loyalty. Future research is whether status halal is contribute or vice versa to brand loyalty
format Thesis
qualification_level Bachelor degree
author Nik Sulaiman, Nik Nur Aswad
author_facet Nik Sulaiman, Nik Nur Aswad
author_sort Nik Sulaiman, Nik Nur Aswad
title A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
title_short A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
title_full A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
title_fullStr A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
title_full_unstemmed A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
title_sort study on the factos that influence asnb brand loyalty / nik nur aswad nik sulaiman
granting_institution Universiti Teknologi MARA Cawangan Kelantan
granting_department Faculty of Business and Management
publishDate 2011
url https://ir.uitm.edu.my/id/eprint/32949/1/32949.pdf
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