A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman

PNB through its wholly own subsidiary company, ASNB is already 32 years in unit trust industry. So, there issue arise here is to determine whether ASNB has brand loyalty or vice versa. This study focus four factors which are brand name, promotion, service quality and dividend. Whether these four fac...

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Bibliographic Details
Main Author: Nik Sulaiman, Nik Nur Aswad
Format: Thesis
Published: 2011
Online Access:https://ir.uitm.edu.my/id/eprint/32949/1/32949.pdf
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