Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan

Traditional advertising media such as TV, Radio, Press, and Outdoor advertisements are losing their ability to transfer information and persuade people to buy products but interactive advertising media such as Website, Social Media, interactive TV and mobile devices are getting more powerful. So, th...

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Main Author:	Hasan, Muhammad Hanif
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Study and teaching Research Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/32987/1/32987.pdf
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id	my-uitm-ir.32987
record_format	uketd_dc
spelling	my-uitm-ir.329872020-08-03T02:16:30Z Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan 2012-06 Hasan, Muhammad Hanif Study and teaching. Research Advertising Traditional advertising media such as TV, Radio, Press, and Outdoor advertisements are losing their ability to transfer information and persuade people to buy products but interactive advertising media such as Website, Social Media, interactive TV and mobile devices are getting more powerful. So, the main problem for this study is to study and examine what are the determinants that will increase the level of message effectiveness on newspaper advertising for Naza Kia Malaysia Sdn. Bhd. This research is applying a descriptive research where the researcher investigate whether the independent variable have a relationship with the dependent variable. The independent variable studied are entertainment, informative, irritation, credibility and economic and method use is distributing questionnaire to 235 respondents. The analysis shows that all the independent variable (IV) is significant with dependent variable (DV). From R2 it show that 51.4 % explained all the independent variable (IV) which is entertainment, informative, irritation, credibility, economic are highly influence the dependent variable (DV), customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd. Meanwhile only 48.6 % are been explain by other factors. All the null hypotheses have been rejected. Based on the result obtain, it can be conclude that newspaper advertising is still relevant to be expand in the industry especially in marketing activity and campaign 2012-06 Thesis https://ir.uitm.edu.my/id/eprint/32987/ https://ir.uitm.edu.my/id/eprint/32987/1/32987.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Hassan, Prof. Madya Yasmin Ismail, Dr. Zurina
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Hassan, Prof. Madya Yasmin Ismail, Dr. Zurina
topic	Study and teaching Research Advertising
spellingShingle	Study and teaching Research Advertising Hasan, Muhammad Hanif Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
description	Traditional advertising media such as TV, Radio, Press, and Outdoor advertisements are losing their ability to transfer information and persuade people to buy products but interactive advertising media such as Website, Social Media, interactive TV and mobile devices are getting more powerful. So, the main problem for this study is to study and examine what are the determinants that will increase the level of message effectiveness on newspaper advertising for Naza Kia Malaysia Sdn. Bhd. This research is applying a descriptive research where the researcher investigate whether the independent variable have a relationship with the dependent variable. The independent variable studied are entertainment, informative, irritation, credibility and economic and method use is distributing questionnaire to 235 respondents. The analysis shows that all the independent variable (IV) is significant with dependent variable (DV). From R2 it show that 51.4 % explained all the independent variable (IV) which is entertainment, informative, irritation, credibility, economic are highly influence the dependent variable (DV), customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd. Meanwhile only 48.6 % are been explain by other factors. All the null hypotheses have been rejected. Based on the result obtain, it can be conclude that newspaper advertising is still relevant to be expand in the industry especially in marketing activity and campaign
format	Thesis
qualification_level	Bachelor degree
author	Hasan, Muhammad Hanif
author_facet	Hasan, Muhammad Hanif
author_sort	Hasan, Muhammad Hanif
title	Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
title_short	Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
title_full	Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
title_fullStr	Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
title_full_unstemmed	Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
title_sort	customers’ attitude toward message effectiveness on newspaper advertising of naza kia malaysia sdn. bhd / muhammad hanif hasan
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/32987/1/32987.pdf
_version_	1783734202647183360

Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan

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