A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor

The aim of this study was to examine the factors that contribute to corporate reputation towards university, focusing upon University Malaysia Kelantan, Pengkalan Chepa, Kelantan. There are three factors being studied, which were: emotional appeal, products and services, and corporate social respons...

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Main Author:	Mohd Nor, Mohd Faizul
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Branding (Marketing) Management
Online Access:	https://ir.uitm.edu.my/id/eprint/33007/1/33007.pdf
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id	my-uitm-ir.33007
record_format	uketd_dc
spelling	my-uitm-ir.330072020-08-03T02:43:43Z A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor 2011-04 Mohd Nor, Mohd Faizul Branding (Marketing) Management Customer services. Customer relations The aim of this study was to examine the factors that contribute to corporate reputation towards university, focusing upon University Malaysia Kelantan, Pengkalan Chepa, Kelantan. There are three factors being studied, which were: emotional appeal, products and services, and corporate social responsibility. As University Malaysia Kelantan had been chosen as the unit of analysis for this study, the researcher intend to discover a performance of the institution and figure it in the eyes of consumer. Therefore, several suggestions could be provided to University Malaysia Kelantan in improving their reputation in order to be a one of the most famous education institution in Malaysia. The researcher used both secondary and primary data in order to collect data. Moreover, questionnaires had been used in order to get feedback from the customers. The researcher had distributed 100 questionnaires and had gotten back 100 respondents’ feedback. The data collected was then tested on its reliability, then further analyzed using frequency analysis, descriptive—mean tests and Pearson Correlation Coefficient. Besides, Regression Analysis was used to test the hypothesis in this study. The findings of this paper suggest that all the factors are significant factors in explaining corporate reputation at University Malaysia Kelantan. The researcher suggests some recommendations are based from the results obtained in this study, the researcher hope it can help University Malaysia Kelantan to improve their image and reputation 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33007/ https://ir.uitm.edu.my/id/eprint/33007/1/33007.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Abd Rahim, Mohd Faisal
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd Rahim, Mohd Faisal
topic	Branding (Marketing) Management Branding (Marketing)
spellingShingle	Branding (Marketing) Management Branding (Marketing) Mohd Nor, Mohd Faizul A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
description	The aim of this study was to examine the factors that contribute to corporate reputation towards university, focusing upon University Malaysia Kelantan, Pengkalan Chepa, Kelantan. There are three factors being studied, which were: emotional appeal, products and services, and corporate social responsibility. As University Malaysia Kelantan had been chosen as the unit of analysis for this study, the researcher intend to discover a performance of the institution and figure it in the eyes of consumer. Therefore, several suggestions could be provided to University Malaysia Kelantan in improving their reputation in order to be a one of the most famous education institution in Malaysia. The researcher used both secondary and primary data in order to collect data. Moreover, questionnaires had been used in order to get feedback from the customers. The researcher had distributed 100 questionnaires and had gotten back 100 respondents’ feedback. The data collected was then tested on its reliability, then further analyzed using frequency analysis, descriptive—mean tests and Pearson Correlation Coefficient. Besides, Regression Analysis was used to test the hypothesis in this study. The findings of this paper suggest that all the factors are significant factors in explaining corporate reputation at University Malaysia Kelantan. The researcher suggests some recommendations are based from the results obtained in this study, the researcher hope it can help University Malaysia Kelantan to improve their image and reputation
format	Thesis
qualification_level	Bachelor degree
author	Mohd Nor, Mohd Faizul
author_facet	Mohd Nor, Mohd Faizul
author_sort	Mohd Nor, Mohd Faizul
title	A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
title_short	A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
title_full	A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
title_fullStr	A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
title_full_unstemmed	A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
title_sort	study on the factors that influence corporate reputation at university: a case study at university malaysia kelantan / mohd faizul mohd nor
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/33007/1/33007.pdf
_version_	1783734205998432256

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor

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