A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri

This research was conducted to study the Promotional Tools that Influence Student Enrollment: A case study at Cosmopoint International College of Technology Kota Bharu (CICT KB). The objective of this research is to identify the elements of promotional tools that lead to the student enrollment with...

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Main Author:	Shukri, Muhd Hazim
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Social aspects Social marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/33025/1/33025.pdf
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id	my-uitm-ir.33025
record_format	uketd_dc
spelling	my-uitm-ir.330252020-08-03T02:49:56Z A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri 2011-04 Shukri, Muhd Hazim Social aspects. Social marketing Market segmentation. Target marketing This research was conducted to study the Promotional Tools that Influence Student Enrollment: A case study at Cosmopoint International College of Technology Kota Bharu (CICT KB). The objective of this research is to identify the elements of promotional tools that lead to the student enrollment with the promotional tools done by CICT KB. This study also was conducted to recommend CICT KB on how to increase their student enrollment by using the promotional tools. Besides that, to analyze relationship between independent variables (public relation, publicity and advertisement) is also objective of this study. The researcher had distributed the questionnaire among 100 respondents. Public relation, publicity and advertisement are the independent variables that being selected by the researcher. After collecting the data and analyze it, the result shows that there is association or relationship between these independent variables and the students enrollment. The finding also shows that between independent variables have positive relationships. By conducting this research also, the researcher hopes that CICT KB can improve their promotion tools in order increase students enrolment 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33025/ https://ir.uitm.edu.my/id/eprint/33025/1/33025.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Abdul Rahim, Mohd Faisal
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Rahim, Mohd Faisal
topic	Social aspects Social marketing Social aspects Social marketing
spellingShingle	Social aspects Social marketing Social aspects Social marketing Shukri, Muhd Hazim A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri
description	This research was conducted to study the Promotional Tools that Influence Student Enrollment: A case study at Cosmopoint International College of Technology Kota Bharu (CICT KB). The objective of this research is to identify the elements of promotional tools that lead to the student enrollment with the promotional tools done by CICT KB. This study also was conducted to recommend CICT KB on how to increase their student enrollment by using the promotional tools. Besides that, to analyze relationship between independent variables (public relation, publicity and advertisement) is also objective of this study. The researcher had distributed the questionnaire among 100 respondents. Public relation, publicity and advertisement are the independent variables that being selected by the researcher. After collecting the data and analyze it, the result shows that there is association or relationship between these independent variables and the students enrollment. The finding also shows that between independent variables have positive relationships. By conducting this research also, the researcher hopes that CICT KB can improve their promotion tools in order increase students enrolment
format	Thesis
qualification_level	Bachelor degree
author	Shukri, Muhd Hazim
author_facet	Shukri, Muhd Hazim
author_sort	Shukri, Muhd Hazim
title	A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri
title_short	A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri
title_full	A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri
title_fullStr	A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri
title_full_unstemmed	A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri
title_sort	study on how the promotional tools used by cosmopoint international college of technology kota bharu (cict kb) give impact to increase student enrollment / muhd hazim shukri
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/33025/1/33025.pdf
_version_	1783734207237849088

A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri

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