A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli

Customers become aware towards products different based on the background, perception, experience learning and purchasing. The company must know the right strategies in order to attract the customers. The exposure to the product is important to create the awareness among customers. It is not easy to...

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Main Author:	Mohamad Rosli, Mohd Norisham
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/33083/1/33083.pdf
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id	my-uitm-ir.33083
record_format	uketd_dc
spelling	my-uitm-ir.330832020-08-03T01:54:47Z A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli 2011-04 Mohamad Rosli, Mohd Norisham Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customers become aware towards products different based on the background, perception, experience learning and purchasing. The company must know the right strategies in order to attract the customers. The exposure to the product is important to create the awareness among customers. It is not easy to please every customer, because different customer will have different behavior and opinion. The examination of the factors that contribute to the customer’s awareness towards Sukimi’s products will give the answer that will fit based on objective of this study. How does that factor help customers to realize about the existence of the product in the market and how will it help in increasing the level of awareness. The objectives of this study are to evaluate the relationship between independent variables which is consists of advertising, sales promotion and personal selling with the customer awareness as the dependent variables and to identify the utmost and the least factors that contribute to the customer’s awareness towards Sukimi’s product whether advertising, sales promotion or personal selling. This research is mainly focused on the Sukimi’s customers who use the products and who may become potential customers. The data obtained from the questionnaire are being analyzed by using SPSS 14.0. In order to test the hypothesis, Correlation and Descriptive - Mean Test is being using and the result show that among three (3) of the variables do have the significant relationship with the factors that contribute to the customer’s awareness. Based from the results obtained in this study, researcher suggests some recommendations that can help SUKIMI GROUP to assist the current and future potential sales 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33083/ https://ir.uitm.edu.my/id/eprint/33083/1/33083.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Mohd Fauzi, Mas Ayu Diana
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Fauzi, Mas Ayu Diana
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Mohamad Rosli, Mohd Norisham A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli
description	Customers become aware towards products different based on the background, perception, experience learning and purchasing. The company must know the right strategies in order to attract the customers. The exposure to the product is important to create the awareness among customers. It is not easy to please every customer, because different customer will have different behavior and opinion. The examination of the factors that contribute to the customer’s awareness towards Sukimi’s products will give the answer that will fit based on objective of this study. How does that factor help customers to realize about the existence of the product in the market and how will it help in increasing the level of awareness. The objectives of this study are to evaluate the relationship between independent variables which is consists of advertising, sales promotion and personal selling with the customer awareness as the dependent variables and to identify the utmost and the least factors that contribute to the customer’s awareness towards Sukimi’s product whether advertising, sales promotion or personal selling. This research is mainly focused on the Sukimi’s customers who use the products and who may become potential customers. The data obtained from the questionnaire are being analyzed by using SPSS 14.0. In order to test the hypothesis, Correlation and Descriptive - Mean Test is being using and the result show that among three (3) of the variables do have the significant relationship with the factors that contribute to the customer’s awareness. Based from the results obtained in this study, researcher suggests some recommendations that can help SUKIMI GROUP to assist the current and future potential sales
format	Thesis
qualification_level	Bachelor degree
author	Mohamad Rosli, Mohd Norisham
author_facet	Mohamad Rosli, Mohd Norisham
author_sort	Mohamad Rosli, Mohd Norisham
title	A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli
title_short	A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli
title_full	A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli
title_fullStr	A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli
title_full_unstemmed	A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli
title_sort	study on customer’s awareness towards sukimi’s products / mohd norisham mohamad rosli
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/33083/1/33083.pdf
_version_	1783734218004627456

A study on customer’s awareness towards SUKIMI’S products / Mohd Norisham Mohamad Rosli

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