Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff

The aim of this study is to examine the effect of selection marketing communication tools on student enrolment at Kolej Poly-Tech MARA Kota Bharu. There are four that have been studied, which are: college appearance, advertising, public relation and direct marketing. In collecting data, the research...

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Main Author:	Mohd Yusoff, Nur Ain
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Social aspects Social marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/33177/1/33177.pdf
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id	my-uitm-ir.33177
record_format	uketd_dc
spelling	my-uitm-ir.331772020-08-04T06:18:54Z Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff 2012-06 Mohd Yusoff, Nur Ain Social aspects. Social marketing Market segmentation. Target marketing The aim of this study is to examine the effect of selection marketing communication tools on student enrolment at Kolej Poly-Tech MARA Kota Bharu. There are four that have been studied, which are: college appearance, advertising, public relation and direct marketing. In collecting data, the researcher used both secondary and primary data. The questionnaire had been used in order to get feedback from the student since the researcher used student as the respondent. Researcher had distributed randomly to 115 students at KPTM. Out of 100, about 80 questionnaires back. The data collected was tested on its frequency analysis. Further analysis has been done by using reliability analysis. Correlation was used to test the hypothesis. The findings of this study show that all independent variables which are college appearance, advertising, public relation and direct marketing have relationship with student enrolment at KPTM. Out of four independent variables, all the variables have influences student to enrol at KPTM. From the result obtained in this study, researcher suggests some recommendation that can help KPTM to improve and increase their student enrolment 2012-06 Thesis https://ir.uitm.edu.my/id/eprint/33177/ https://ir.uitm.edu.my/id/eprint/33177/1/33177.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Ishak, Ismail
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ishak, Ismail
topic	Social aspects Social marketing Social aspects Social marketing
spellingShingle	Social aspects Social marketing Social aspects Social marketing Mohd Yusoff, Nur Ain Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
description	The aim of this study is to examine the effect of selection marketing communication tools on student enrolment at Kolej Poly-Tech MARA Kota Bharu. There are four that have been studied, which are: college appearance, advertising, public relation and direct marketing. In collecting data, the researcher used both secondary and primary data. The questionnaire had been used in order to get feedback from the student since the researcher used student as the respondent. Researcher had distributed randomly to 115 students at KPTM. Out of 100, about 80 questionnaires back. The data collected was tested on its frequency analysis. Further analysis has been done by using reliability analysis. Correlation was used to test the hypothesis. The findings of this study show that all independent variables which are college appearance, advertising, public relation and direct marketing have relationship with student enrolment at KPTM. Out of four independent variables, all the variables have influences student to enrol at KPTM. From the result obtained in this study, researcher suggests some recommendation that can help KPTM to improve and increase their student enrolment
format	Thesis
qualification_level	Bachelor degree
author	Mohd Yusoff, Nur Ain
author_facet	Mohd Yusoff, Nur Ain
author_sort	Mohd Yusoff, Nur Ain
title	Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
title_short	Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
title_full	Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
title_fullStr	Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
title_full_unstemmed	Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
title_sort	effect of selected marketing communication tools on student enrolment at private college : a study at kptm kota bharu / nur ain mohd yusoff
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/33177/1/33177.pdf
_version_	1783734224521527296

Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff

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