Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi

The aim of this study was to examine the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. There are five (5) independent variables that been studied, which were health consciousness, the attitude, product info and labeling, food safety concern and perce...

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Main Author:	Mat Nawi, Muhammad Hafizuddin
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/33196/1/33196.pdf
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id	my-uitm-ir.33196
record_format	uketd_dc
spelling	my-uitm-ir.331962020-08-05T06:39:11Z Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi 2012-06 Mat Nawi, Muhammad Hafizuddin Marketing Customer services. Customer relations Purchasing. Selling. Sales personnel. Sales executives The aim of this study was to examine the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. There are five (5) independent variables that been studied, which were health consciousness, the attitude, product info and labeling, food safety concern and perceived value. This study also was conduct to examine the underlying factors that might be influence the customer’s intentions to purchase the organic and healthy food products. Moreover, questionnaire had been used in order to get feedback from respondents. Researcher had distributed 120 questionnaires to Binaraya PKINK staffs, Telekom Malaysia Pengkalan Chepa branch staffs, Teachers from Sekolah Kebangsaan Parang Puting and Sekolah Menengah Kebangsaan Kemumin. The sampling is convenient sampling. The method that been use are simple convenient sampling. The data collected was then tested on its frequency and reliability analysis. The correlation analysis was used to test the hypothesis in this study. The finding on reliability was good and it considers that all dependent are acceptable. The findings of this paper suggest five factors are significant for explaining the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. Based from the results obtained in this study, researcher suggests some recommendations like make the further research to get more accurate result in the future. It also recommend that make the organic and healthy food awareness among customer and reducing the price will attract more customer purchase intention of organic and healthy food 2012-06 Thesis https://ir.uitm.edu.my/id/eprint/33196/ https://ir.uitm.edu.my/id/eprint/33196/1/33196.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Ismail, Hadhifah Fadlina Muda, Prof Madya Mohd Nasir
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ismail, Hadhifah Fadlina Muda, Prof Madya Mohd Nasir
topic	Marketing Marketing Marketing
spellingShingle	Marketing Marketing Marketing Mat Nawi, Muhammad Hafizuddin Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
description	The aim of this study was to examine the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. There are five (5) independent variables that been studied, which were health consciousness, the attitude, product info and labeling, food safety concern and perceived value. This study also was conduct to examine the underlying factors that might be influence the customer’s intentions to purchase the organic and healthy food products. Moreover, questionnaire had been used in order to get feedback from respondents. Researcher had distributed 120 questionnaires to Binaraya PKINK staffs, Telekom Malaysia Pengkalan Chepa branch staffs, Teachers from Sekolah Kebangsaan Parang Puting and Sekolah Menengah Kebangsaan Kemumin. The sampling is convenient sampling. The method that been use are simple convenient sampling. The data collected was then tested on its frequency and reliability analysis. The correlation analysis was used to test the hypothesis in this study. The finding on reliability was good and it considers that all dependent are acceptable. The findings of this paper suggest five factors are significant for explaining the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. Based from the results obtained in this study, researcher suggests some recommendations like make the further research to get more accurate result in the future. It also recommend that make the organic and healthy food awareness among customer and reducing the price will attract more customer purchase intention of organic and healthy food
format	Thesis
qualification_level	Bachelor degree
author	Mat Nawi, Muhammad Hafizuddin
author_facet	Mat Nawi, Muhammad Hafizuddin
author_sort	Mat Nawi, Muhammad Hafizuddin
title	Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_short	Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_full	Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_fullStr	Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_full_unstemmed	Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_sort	factors that influence customer’s purchase intention of organic and healthy food in kota bharu / muhammad hafizuddin mat nawi
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/33196/1/33196.pdf
_version_	1783734225864753152

Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi

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