Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee
This study explores the factors influencing consumer ethical in purchasing process of pirated vcds or cds. 50 questionnaires were distributed among potential respondents for this study, of which all were returned. After completing the screening process, all the responses were considered complete an...
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2011
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Online Access: | https://ir.uitm.edu.my/id/eprint/33304/1/33304.pdf |
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my-uitm-ir.333042020-08-10T09:36:27Z Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee 2011-04 Sapee, Nurul Liyana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction This study explores the factors influencing consumer ethical in purchasing process of pirated vcds or cds. 50 questionnaires were distributed among potential respondents for this study, of which all were returned. After completing the screening process, all the responses were considered complete and valid to undergo data analysis. The results of this study showed that there is a significant relationship between consumer moral judgments, social influence, and price or value consciousness towards the consumer ethical decision making when purchasing pirated vcds or cds. The outcome of this research showed a comprehensively integrated framework allowing policy makers and responsible parties to explore dimensions like moral judgment, social influence and price or value consciousness and their effect on the consumer’s decision making in purchasing pirated vcds or cds. However, further research is needed to examine these factors in Malaysia with additional samples before generalizations can be accurately made 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33304/ https://ir.uitm.edu.my/id/eprint/33304/1/33304.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Ab Rahim, Prof Madya Ruslan |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Ab Rahim, Prof Madya Ruslan |
topic |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction |
spellingShingle |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Sapee, Nurul Liyana Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee |
description |
This study explores the factors influencing consumer ethical in purchasing process of pirated vcds or cds. 50 questionnaires were distributed among potential respondents for this study, of which all were returned. After completing the screening process, all the responses
were considered complete and valid to undergo data analysis. The results of this study showed that there is a significant relationship between consumer moral judgments, social influence, and price or value consciousness towards the consumer ethical decision making when purchasing pirated vcds or cds. The outcome of this research showed a comprehensively integrated
framework allowing policy makers and responsible parties to explore dimensions like moral judgment, social influence and price or value consciousness and their effect on the consumer’s decision making in purchasing pirated vcds or cds. However, further research is needed to examine these factors in Malaysia with additional samples before generalizations can be accurately made |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Sapee, Nurul Liyana |
author_facet |
Sapee, Nurul Liyana |
author_sort |
Sapee, Nurul Liyana |
title |
Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee |
title_short |
Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee |
title_full |
Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee |
title_fullStr |
Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee |
title_full_unstemmed |
Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee |
title_sort |
factors that influence consumer ethics in purchasing process of pirated vcds and cds / nurul liyana sapee |
granting_institution |
Universiti Teknologi MARA Cawangan Kelantan |
granting_department |
Faculty of Business and Management |
publishDate |
2011 |
url |
https://ir.uitm.edu.my/id/eprint/33304/1/33304.pdf |
_version_ |
1783734232230658048 |