A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi

This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associa...

Full description

Saved in:

Bibliographic Details
Main Author:	Nawi, Nor Laili
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/33526/1/33526.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.33526
record_format	uketd_dc
spelling	my-uitm-ir.335262020-08-13T04:08:28Z A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi 2011-04 Nawi, Nor Laili Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associate with impulsive buying behavior among consumers. In collecting data, primary data is used. Questionnaires had been distributed in Kota Bharu area in order to get feedback from consumers. The result shows that there is an association or significant relationship between individual mood, discount price and window display with impulsive buying behavior among consumers 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33526/ https://ir.uitm.edu.my/id/eprint/33526/1/33526.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Amran, Azzah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Amran, Azzah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Nawi, Nor Laili A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi
description	This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associate with impulsive buying behavior among consumers. In collecting data, primary data is used. Questionnaires had been distributed in Kota Bharu area in order to get feedback from consumers. The result shows that there is an association or significant relationship between individual mood, discount price and window display with impulsive buying behavior among consumers
format	Thesis
qualification_level	Bachelor degree
author	Nawi, Nor Laili
author_facet	Nawi, Nor Laili
author_sort	Nawi, Nor Laili
title	A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi
title_short	A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi
title_full	A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi
title_fullStr	A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi
title_full_unstemmed	A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi
title_sort	study on impulsive buying behaviour among consumers in kota bharu / nor laili nawi
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/33526/1/33526.pdf
_version_	1783734245351489536

A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi

Similar Items