A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi

This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associa...

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Bibliographic Details
Main Author: Nawi, Nor Laili
Format: Thesis
Published: 2011
Online Access:https://ir.uitm.edu.my/id/eprint/33526/1/33526.pdf
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