Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari

The purpose of this research is to determine the factors which could influence working individuals towards impulsive buying through electronic payment card. The sample comprised 100 of working individuals who works in the Alor Setar were collected by using simple random sampling. This study embraces...

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Main Author: A Zahari, Muhamad Azrul
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/33678/1/33678.pdf
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spelling my-uitm-ir.336782020-08-18T04:01:33Z Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari 2013-12 A Zahari, Muhamad Azrul Money and prices. Inflation. Deflation. Purchasing power Income and expenditure. Budget The purpose of this research is to determine the factors which could influence working individuals towards impulsive buying through electronic payment card. The sample comprised 100 of working individuals who works in the Alor Setar were collected by using simple random sampling. This study embraces three independent variables has been adapted which is convenience, sales promotion and mode of payment, meanwhile the dependent variable is impulsive buying through electronic payment card. In order to determine the relationship between those variables, this study has used reliability analysis, descriptive analysis, Pearson correlation analysis and regression analysis which comprised of analysis of variance (ANOVA), coefficients determinations, multiple regression analysis and hypothesis testing. The results of the findings state that impulsive buying through electronic payment card has a relationship between all variables factors which is convenience, sales promotion and mode of payment 2013-12 Thesis https://ir.uitm.edu.my/id/eprint/33678/ https://ir.uitm.edu.my/id/eprint/33678/1/33678.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Amran, Azzah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Amran, Azzah
topic Money and prices
Inflation
Deflation
Purchasing power
Money and prices
Inflation
Deflation
Purchasing power
spellingShingle Money and prices
Inflation
Deflation
Purchasing power
Money and prices
Inflation
Deflation
Purchasing power
A Zahari, Muhamad Azrul
Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari
description The purpose of this research is to determine the factors which could influence working individuals towards impulsive buying through electronic payment card. The sample comprised 100 of working individuals who works in the Alor Setar were collected by using simple random sampling. This study embraces three independent variables has been adapted which is convenience, sales promotion and mode of payment, meanwhile the dependent variable is impulsive buying through electronic payment card. In order to determine the relationship between those variables, this study has used reliability analysis, descriptive analysis, Pearson correlation analysis and regression analysis which comprised of analysis of variance (ANOVA), coefficients determinations, multiple regression analysis and hypothesis testing. The results of the findings state that impulsive buying through electronic payment card has a relationship between all variables factors which is convenience, sales promotion and mode of payment
format Thesis
qualification_level Bachelor degree
author A Zahari, Muhamad Azrul
author_facet A Zahari, Muhamad Azrul
author_sort A Zahari, Muhamad Azrul
title Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari
title_short Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari
title_full Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari
title_fullStr Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari
title_full_unstemmed Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari
title_sort influential factors of impulsive buying through electronic payment card among working individuals / muhamad azrul a zahari
granting_institution Universiti Teknologi MARA, Kelantan
granting_department Faculty of Business and Management
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/33678/1/33678.pdf
_version_ 1783734249912795136