A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha

This paper presents a framework for analyzing the study of competitive advantage that could enhance student enrolment facing by Institut Teknologi Perwaja. This study sought to critically investigate factors that influence student's decision making that could explain Institut Teknologi Perwaja...

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Main Authors:	Abd Jalil, Syaifulyazam, Mustapha, Nur Diyana
Format:	Thesis
Language:	English
Published:	2014
Subjects:	College graduates Admissions and entrance requirements
Online Access:	https://ir.uitm.edu.my/id/eprint/34200/1/34200.pdf
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id	my-uitm-ir.34200
record_format	uketd_dc
spelling	my-uitm-ir.342002020-09-10T02:32:56Z A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha 2014-08 Abd Jalil, Syaifulyazam Mustapha, Nur Diyana College graduates Performance. Competence. Academic achievement Admissions and entrance requirements Total quality management in education. Total quality management in higher education This paper presents a framework for analyzing the study of competitive advantage that could enhance student enrolment facing by Institut Teknologi Perwaja. This study sought to critically investigate factors that influence student's decision making that could explain Institut Teknologi Perwaja enrolment. The findings identify appropriate factors and indicated that the choice of the institution was made mainly by the students based on brand image or college reputation, financial aids availability, cost or fee of program, employability, and promotion as preferences factors. This study may provide an increase understanding of the selection process and thus assist college in guiding students through the process. The results of this research will be beneficial to Institut Teknologi Perwaja in the strategy development to differentiate themselves in a meaningful way to potential students. 2014-08 Thesis https://ir.uitm.edu.my/id/eprint/34200/ https://ir.uitm.edu.my/id/eprint/34200/1/34200.pdf text en public masters Universiti Teknologi MARA Cawangan Kedah Faculty of Business Mangement
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	College graduates College graduates Admissions and entrance requirements College graduates
spellingShingle	College graduates College graduates Admissions and entrance requirements College graduates Abd Jalil, Syaifulyazam Mustapha, Nur Diyana A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha
description	This paper presents a framework for analyzing the study of competitive advantage that could enhance student enrolment facing by Institut Teknologi Perwaja. This study sought to critically investigate factors that influence student's decision making that could explain Institut Teknologi Perwaja enrolment. The findings identify appropriate factors and indicated that the choice of the institution was made mainly by the students based on brand image or college reputation, financial aids availability, cost or fee of program, employability, and promotion as preferences factors. This study may provide an increase understanding of the selection process and thus assist college in guiding students through the process. The results of this research will be beneficial to Institut Teknologi Perwaja in the strategy development to differentiate themselves in a meaningful way to potential students.
format	Thesis
qualification_level	Master's degree
author	Abd Jalil, Syaifulyazam Mustapha, Nur Diyana
author_facet	Abd Jalil, Syaifulyazam Mustapha, Nur Diyana
author_sort	Abd Jalil, Syaifulyazam
title	A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha
title_short	A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha
title_full	A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha
title_fullStr	A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha
title_full_unstemmed	A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha
title_sort	study of competitive advantage that could enhance student enrolment at institut teknologi perwaja / syaifulyazam abd jalil and nur diyana mustapha
granting_institution	Universiti Teknologi MARA Cawangan Kedah
granting_department	Faculty of Business Mangement
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/34200/1/34200.pdf
_version_	1783734258675744768

A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha

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