A study on the consumer knowledge of green technology towards environment and green products / Malia Mohamed and Noorhuda Harun

As the environment continues to worsen, it becomes a persistent public concern in the developed countries and recently awakens developing countries to the green movement. This paper is essentially exploratory in nature and has four objectives. The first objective is to examine the consumers’ knowl...

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Main Authors:	Mohamed, Malia, Harun, Noorhuda
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Technological change Technological innovations Environmental protection
Online Access:	https://ir.uitm.edu.my/id/eprint/34532/1/34532.PDF
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id	my-uitm-ir.34532
record_format	uketd_dc
spelling	my-uitm-ir.345322020-09-23T06:09:32Z A study on the consumer knowledge of green technology towards environment and green products / Malia Mohamed and Noorhuda Harun 2011-05 Mohamed, Malia Harun, Noorhuda Technological change Technological innovations Environmental protection As the environment continues to worsen, it becomes a persistent public concern in the developed countries and recently awakens developing countries to the green movement. This paper is essentially exploratory in nature and has four objectives. The first objective is to examine the consumers’ knowledge of GT towards the environment and green products. The second objective is to investigate the relationship between dependent variable (Knowledge of GT) and the independent variables, i.e. Health and Safety, Media exposure, Personal norms and Government role. The third objective is to identify which is the most important variable that influences the knowledge level. By using nonprobability sampling which is convenient sampling. The questionnaires for this study were administered to 384 samples among youths in Dungun. The four independent variables consist of Health and safety, Media exposure, personal norm and government’s role indicates each factor significant each other. Results from the multiple linear regression analysis revealed that factors of Health and safety, Media exposure, their Personal norm and Government role towards the environment and green products contributed significantly to their knowledge of GT. Further investigation revealed that Health and safety was the most important contributor, second contributor is Media exposure, followed by Government role and lastly Personal norms to towards environment and green products. The last objective is to propose of several elements in order to create knowledge of GT which can be implementing and brings benefits to consumers. Finally, limitation and future research also included in this study. 2011-05 Thesis https://ir.uitm.edu.my/id/eprint/34532/ https://ir.uitm.edu.my/id/eprint/34532/1/34532.PDF text en public masters Universiti Teknologi MARA Terengganu Faculty of Business Management Puteh, Mazidah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Puteh, Mazidah
topic	Technological change Technological innovations Environmental protection
spellingShingle	Technological change Technological innovations Environmental protection Mohamed, Malia Harun, Noorhuda A study on the consumer knowledge of green technology towards environment and green products / Malia Mohamed and Noorhuda Harun
description	As the environment continues to worsen, it becomes a persistent public concern in the developed countries and recently awakens developing countries to the green movement. This paper is essentially exploratory in nature and has four objectives. The first objective is to examine the consumers’ knowledge of GT towards the environment and green products. The second objective is to investigate the relationship between dependent variable (Knowledge of GT) and the independent variables, i.e. Health and Safety, Media exposure, Personal norms and Government role. The third objective is to identify which is the most important variable that influences the knowledge level. By using nonprobability sampling which is convenient sampling. The questionnaires for this study were administered to 384 samples among youths in Dungun. The four independent variables consist of Health and safety, Media exposure, personal norm and government’s role indicates each factor significant each other. Results from the multiple linear regression analysis revealed that factors of Health and safety, Media exposure, their Personal norm and Government role towards the environment and green products contributed significantly to their knowledge of GT. Further investigation revealed that Health and safety was the most important contributor, second contributor is Media exposure, followed by Government role and lastly Personal norms to towards environment and green products. The last objective is to propose of several elements in order to create knowledge of GT which can be implementing and brings benefits to consumers. Finally, limitation and future research also included in this study.
format	Thesis
qualification_level	Master's degree
author	Mohamed, Malia Harun, Noorhuda
author_facet	Mohamed, Malia Harun, Noorhuda
author_sort	Mohamed, Malia
title	A study on the consumer knowledge of green technology towards environment and green products / Malia Mohamed and Noorhuda Harun
title_short	A study on the consumer knowledge of green technology towards environment and green products / Malia Mohamed and Noorhuda Harun
title_full	A study on the consumer knowledge of green technology towards environment and green products / Malia Mohamed and Noorhuda Harun
title_fullStr	A study on the consumer knowledge of green technology towards environment and green products / Malia Mohamed and Noorhuda Harun
title_full_unstemmed	A study on the consumer knowledge of green technology towards environment and green products / Malia Mohamed and Noorhuda Harun
title_sort	study on the consumer knowledge of green technology towards environment and green products / malia mohamed and noorhuda harun
granting_institution	Universiti Teknologi MARA Terengganu
granting_department	Faculty of Business Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/34532/1/34532.PDF
_version_	1783734270389387264

A study on the consumer knowledge of green technology towards environment and green products / Malia Mohamed and Noorhuda Harun

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