Analytical Hierarchy Process (AHP) Approach in Selecting the best Retailer: The Case of Novature Sdn Bhd. / Affandi anak Rumpa and Nanang anak William Nai

Retailer selection is one of the most important tasks for wholesaler. Failure to make the decision about the best retailer will affect the product life span and profitability because not all retailers are best for certain product. Concerning to this problem, retailer selection process needs to be ba...

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Main Authors: Rumpa, Affandi, William Nai, Nanang
Format: Thesis
Language:English
Published: 2014
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Online Access:https://ir.uitm.edu.my/id/eprint/35895/1/35895.pdf
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spelling my-uitm-ir.358952020-11-06T08:56:15Z Analytical Hierarchy Process (AHP) Approach in Selecting the best Retailer: The Case of Novature Sdn Bhd. / Affandi anak Rumpa and Nanang anak William Nai 2014-12 Rumpa, Affandi William Nai, Nanang Value. Utility. Value added Consumption. Demand (Economic theory) Demography. Population. Vital events Business societies Retailer selection is one of the most important tasks for wholesaler. Failure to make the decision about the best retailer will affect the product life span and profitability because not all retailers are best for certain product. Concerning to this problem, retailer selection process needs to be based on decision module that can result the best retailer. Thus, the main objective of this research is to find the best retailer for Novature Sdn Bhd by using AHP module. The typical of AHP module requires three of selection criteria and the possible alternatives. The data about the selection criteria is gathered from unstructured interview with the group of respondent from Novature Sdn Bhd. Then it will evaluate by the competitors and expert group in order to find the top three most preferred criteria. The alternative or retailers had been eliminated based on the selection criteria to identify the top three retailers. From both of this result, the three criteria and alternative are evaluate again in pairwise comparison form. The pairwise comparison from is constructed to evaluating which is the most preferred by the evaluator. The data from pairwise comparison form will be analyse based on the AHP processes to identify the final result about the best retailer out of the top three and supporting by consistency ratio. The recommendations were also given to Novature Sdn Bhd in order to apply AHP with better result and to measure the level of selected retailer success. 2014-12 Thesis https://ir.uitm.edu.my/id/eprint/35895/ https://ir.uitm.edu.my/id/eprint/35895/1/35895.pdf text en public masters Universiti Teknologi MARA, Sarawak Arshad Ayub Graduate Business School
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Value
Utility
Value added
Value
Utility
Value added
Value
Utility
Value added
Business societies
spellingShingle Value
Utility
Value added
Value
Utility
Value added
Value
Utility
Value added
Business societies
Rumpa, Affandi
William Nai, Nanang
Analytical Hierarchy Process (AHP) Approach in Selecting the best Retailer: The Case of Novature Sdn Bhd. / Affandi anak Rumpa and Nanang anak William Nai
description Retailer selection is one of the most important tasks for wholesaler. Failure to make the decision about the best retailer will affect the product life span and profitability because not all retailers are best for certain product. Concerning to this problem, retailer selection process needs to be based on decision module that can result the best retailer. Thus, the main objective of this research is to find the best retailer for Novature Sdn Bhd by using AHP module. The typical of AHP module requires three of selection criteria and the possible alternatives. The data about the selection criteria is gathered from unstructured interview with the group of respondent from Novature Sdn Bhd. Then it will evaluate by the competitors and expert group in order to find the top three most preferred criteria. The alternative or retailers had been eliminated based on the selection criteria to identify the top three retailers. From both of this result, the three criteria and alternative are evaluate again in pairwise comparison form. The pairwise comparison from is constructed to evaluating which is the most preferred by the evaluator. The data from pairwise comparison form will be analyse based on the AHP processes to identify the final result about the best retailer out of the top three and supporting by consistency ratio. The recommendations were also given to Novature Sdn Bhd in order to apply AHP with better result and to measure the level of selected retailer success.
format Thesis
qualification_level Master's degree
author Rumpa, Affandi
William Nai, Nanang
author_facet Rumpa, Affandi
William Nai, Nanang
author_sort Rumpa, Affandi
title Analytical Hierarchy Process (AHP) Approach in Selecting the best Retailer: The Case of Novature Sdn Bhd. / Affandi anak Rumpa and Nanang anak William Nai
title_short Analytical Hierarchy Process (AHP) Approach in Selecting the best Retailer: The Case of Novature Sdn Bhd. / Affandi anak Rumpa and Nanang anak William Nai
title_full Analytical Hierarchy Process (AHP) Approach in Selecting the best Retailer: The Case of Novature Sdn Bhd. / Affandi anak Rumpa and Nanang anak William Nai
title_fullStr Analytical Hierarchy Process (AHP) Approach in Selecting the best Retailer: The Case of Novature Sdn Bhd. / Affandi anak Rumpa and Nanang anak William Nai
title_full_unstemmed Analytical Hierarchy Process (AHP) Approach in Selecting the best Retailer: The Case of Novature Sdn Bhd. / Affandi anak Rumpa and Nanang anak William Nai
title_sort analytical hierarchy process (ahp) approach in selecting the best retailer: the case of novature sdn bhd. / affandi anak rumpa and nanang anak william nai
granting_institution Universiti Teknologi MARA, Sarawak
granting_department Arshad Ayub Graduate Business School
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/35895/1/35895.pdf
_version_ 1783734317377126400