Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji

Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction...

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Main Authors: Sumbu, Anna, Munji, Maryland
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/35959/1/35959.pdf
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spelling my-uitm-ir.359592020-11-09T03:39:30Z Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji 2013-07 Sumbu, Anna Munji, Maryland Direct marketing. Multilevel marketing Job satisfaction Social psychology Interpersonal relations. Social behavior Social influence. Social pressure Social structure Methodology Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction is a relatively new research area. Dealers are the link between producers and customers, thus, plays an important role in the success of producers. On the other side, dealers are in direct contact with customers and are aware of their needs than the producer. 2013-07 Thesis https://ir.uitm.edu.my/id/eprint/35959/ https://ir.uitm.edu.my/id/eprint/35959/1/35959.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Faculty Business and Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Direct marketing
Multilevel marketing
Job satisfaction
Social psychology
Direct marketing
Multilevel marketing
Direct marketing
Multilevel marketing
Social structure
Methodology
spellingShingle Direct marketing
Multilevel marketing
Job satisfaction
Social psychology
Direct marketing
Multilevel marketing
Direct marketing
Multilevel marketing
Social structure
Methodology
Sumbu, Anna
Munji, Maryland
Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji
description Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction is a relatively new research area. Dealers are the link between producers and customers, thus, plays an important role in the success of producers. On the other side, dealers are in direct contact with customers and are aware of their needs than the producer.
format Thesis
qualification_level Master's degree
author Sumbu, Anna
Munji, Maryland
author_facet Sumbu, Anna
Munji, Maryland
author_sort Sumbu, Anna
title Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji
title_short Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji
title_full Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji
title_fullStr Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji
title_full_unstemmed Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji
title_sort factors influencing dealers satisfaction in direct marketing: a case study on avon boutique satok. / anna anak sumbu and maryland anak munji
granting_institution Universiti Teknologi MARA Cawangan Sarawak
granting_department Faculty Business and Management
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/35959/1/35959.pdf
_version_ 1783734319686090752