The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud

This study is on the Tamagotchi Purchase With Purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, which started from June 20,1997 until stock last. Tamagotchi PWP promotion is one of Parkson important promotion to increase sales. In this study, we will look at the effectiveness of Tamagotch...

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Bibliographic Details
Main Author:	Daud, Anita
Format:	Thesis
Language:	English
Published:	1997
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/36193/1/36193.PDF
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id	my-uitm-ir.36193
record_format	uketd_dc
spelling	my-uitm-ir.361932022-07-15T07:42:00Z The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud 1997-09 Daud, Anita Marketing Shopping centers. Shopping malls Purchasing. Selling. Sales personnel. Sales executives This study is on the Tamagotchi Purchase With Purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, which started from June 20,1997 until stock last. Tamagotchi PWP promotion is one of Parkson important promotion to increase sales. In this study, we will look at the effectiveness of Tamagotchi PWP promotion at Parkson Grand Sungei Wang Plaza in order to attrack customers to spend more at Parkson . The study also look at the level of customers' awareness, their problems in understanding the promotion and the demographic profile. Two sources had been used to help the research meet the objectives that are questionnaire and also internal and external secondary data. 40 respondents involved in this study and only 6 of them who did not have any idea about Tamagotchi PWP promotion. From the findings, the study approve that this promotion is effective but not effective enough because some customers still have problems in understanding the promotion. At the end of this project paper, we will look at the recommendation for improving this kind of promotion in the future. 1997-09 Thesis https://ir.uitm.edu.my/id/eprint/36193/ https://ir.uitm.edu.my/id/eprint/36193/1/36193.PDF text en public degree Universiti Teknologi MARA Faculty of Business and Management Putit, Lennora
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Putit, Lennora
topic	Marketing Marketing Marketing
spellingShingle	Marketing Marketing Marketing Daud, Anita The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
description	This study is on the Tamagotchi Purchase With Purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, which started from June 20,1997 until stock last. Tamagotchi PWP promotion is one of Parkson important promotion to increase sales. In this study, we will look at the effectiveness of Tamagotchi PWP promotion at Parkson Grand Sungei Wang Plaza in order to attrack customers to spend more at Parkson . The study also look at the level of customers' awareness, their problems in understanding the promotion and the demographic profile. Two sources had been used to help the research meet the objectives that are questionnaire and also internal and external secondary data. 40 respondents involved in this study and only 6 of them who did not have any idea about Tamagotchi PWP promotion. From the findings, the study approve that this promotion is effective but not effective enough because some customers still have problems in understanding the promotion. At the end of this project paper, we will look at the recommendation for improving this kind of promotion in the future.
format	Thesis
qualification_level	Bachelor degree
author	Daud, Anita
author_facet	Daud, Anita
author_sort	Daud, Anita
title	The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_short	The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_full	The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_fullStr	The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_full_unstemmed	The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_sort	effectiveness of tamagotchi purchase with purchase (pwp) promotion at parkson grand sungei wang plaza, kuala lumpur / anita daud
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1997
url	https://ir.uitm.edu.my/id/eprint/36193/1/36193.PDF
_version_	1783734326534340608

The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud

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