The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman

Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, decides on appropriate products, services and programs to serve these markets and call upon everyone in the organizat...

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Main Author:	Suleman, Rohaida
Format:	Thesis
Language:	English
Published:	1992
Subjects:	Management Industrial Management
Online Access:	https://ir.uitm.edu.my/id/eprint/36214/1/36214.PDF
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id	my-uitm-ir.36214
record_format	uketd_dc
spelling	my-uitm-ir.362142022-07-15T07:35:13Z The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman 1992-05 Suleman, Rohaida Management. Industrial Management Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, decides on appropriate products, services and programs to serve these markets and call upon everyone in the organization to "think and serve the customer". Marketing must not be seen narrowly as the task of finding clever ways to sell the company's product. Authentic marketing is not the art of selling what you make but knowing what to make. Knowing to sell is no longer adequate in this age of competitive retail banking as all banks provides "me-too" products. PHB as a medium sized bank have limited resources to serve all segments and realizing that the Bank only concentrates on niche marketing by capturing "a slice of a big pie", small but profitable. Specialization is more profitable than to venture into the big market with limited resources. This study is regarding PHB's marketing mix - that are product, price, promotion and place in analyzing and understanding the integration of the 4P's towards the development of PHB. Before any selling could be carried out, the Bank have to understand the 4P's first. By understanding these, PHB can develop effective strategies to better serve customers and develop products to suit their needs and wants. 1992-05 Thesis https://ir.uitm.edu.my/id/eprint/36214/ https://ir.uitm.edu.my/id/eprint/36214/1/36214.PDF text en public diploma Universiti Teknologi MARA Faculty of Business and Management Abdul Wahab, Rabiah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Wahab, Rabiah
topic	Management Industrial Management
spellingShingle	Management Industrial Management Suleman, Rohaida The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman
description	Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, decides on appropriate products, services and programs to serve these markets and call upon everyone in the organization to "think and serve the customer". Marketing must not be seen narrowly as the task of finding clever ways to sell the company's product. Authentic marketing is not the art of selling what you make but knowing what to make. Knowing to sell is no longer adequate in this age of competitive retail banking as all banks provides "me-too" products. PHB as a medium sized bank have limited resources to serve all segments and realizing that the Bank only concentrates on niche marketing by capturing "a slice of a big pie", small but profitable. Specialization is more profitable than to venture into the big market with limited resources. This study is regarding PHB's marketing mix - that are product, price, promotion and place in analyzing and understanding the integration of the 4P's towards the development of PHB. Before any selling could be carried out, the Bank have to understand the 4P's first. By understanding these, PHB can develop effective strategies to better serve customers and develop products to suit their needs and wants.
format	Thesis
qualification_level	diploma
author	Suleman, Rohaida
author_facet	Suleman, Rohaida
author_sort	Suleman, Rohaida
title	The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman
title_short	The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman
title_full	The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman
title_fullStr	The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman
title_full_unstemmed	The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman
title_sort	integration of the 4p's towards the development of perwira habib bank (m) berhad / rohaida suleman
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1992
url	https://ir.uitm.edu.my/id/eprint/36214/1/36214.PDF
_version_	1783734329540608000

The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman

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