The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh

The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh

This study is to investigate the customer satisfaction in PERNAMA Kem Penrissen retail outlet based on the factors of the 4Ps marketing mix namely Product, Price, Promotion and place, customers service and customer behaviour. Perwira Niaga Malaysia (PERNAMA) is a wholly-owned corporation of the Arme...

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Bibliographic Details
Main Authors: Kasim, Kasirul Norman, Rateh, Audrey Nicholas
Format: Thesis
Language:English
Published: 2013
Subjects:
Business education
Marketing
Consumer satisfaction
Department stores
Online Access:https://ir.uitm.edu.my/id/eprint/36797/1/36797.pdf
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https://ir.uitm.edu.my/id/eprint/36797/1/36797.pdf

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