Relationship between service quality and customer satisfaction at Tabungan Haji Kuching / Fadzilah Ramlee

“In Malaysia, there are several types of banking industries such as investment banks, commercial banks and Islamic banks" (Jayaraman, 2010). They represent as the primary mobiliser of funds and also being financial sources to support national economic activities. The customers are the main vari...

Full description

Saved in:
Bibliographic Details
Main Author: Ramlee, Fadzilah
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/37013/1/37013.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uitm-ir.37013
record_format uketd_dc
spelling my-uitm-ir.370132020-11-23T12:49:19Z Relationship between service quality and customer satisfaction at Tabungan Haji Kuching / Fadzilah Ramlee 2015-07 Ramlee, Fadzilah Organizational effectiveness. Performance measurement Consumer satisfaction “In Malaysia, there are several types of banking industries such as investment banks, commercial banks and Islamic banks" (Jayaraman, 2010). They represent as the primary mobiliser of funds and also being financial sources to support national economic activities. The customers are the main variables that will lead development of the banking industries. It is because, without the customers, banking industries could not grow up efficiently and effectively. In developing and increasingly competitive on banking industries, organization must establish something different in order to make them apart from the crowd. “There are some elements have been used in segmentation by banking industries such as convenience, product lines and customer service ” (Simpson, 2006). Besides that, organization also is focusing their attention on customer service which is means it is increasing customer loyalty and retention. In order to achieve the goal of increasing customer retention, the relationship between employees satisfaction who are responsible in being service provider, customer service quality which means the customer behaviors that those attitudes lead to and the customer satisfaction which the behaviors from customers has become important part of investigation. 2015-07 Thesis https://ir.uitm.edu.my/id/eprint/37013/ https://ir.uitm.edu.my/id/eprint/37013/1/37013.pdf text en public degree Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Organizational effectiveness
Performance measurement
Consumer satisfaction
spellingShingle Organizational effectiveness
Performance measurement
Consumer satisfaction
Ramlee, Fadzilah
Relationship between service quality and customer satisfaction at Tabungan Haji Kuching / Fadzilah Ramlee
description “In Malaysia, there are several types of banking industries such as investment banks, commercial banks and Islamic banks" (Jayaraman, 2010). They represent as the primary mobiliser of funds and also being financial sources to support national economic activities. The customers are the main variables that will lead development of the banking industries. It is because, without the customers, banking industries could not grow up efficiently and effectively. In developing and increasingly competitive on banking industries, organization must establish something different in order to make them apart from the crowd. “There are some elements have been used in segmentation by banking industries such as convenience, product lines and customer service ” (Simpson, 2006). Besides that, organization also is focusing their attention on customer service which is means it is increasing customer loyalty and retention. In order to achieve the goal of increasing customer retention, the relationship between employees satisfaction who are responsible in being service provider, customer service quality which means the customer behaviors that those attitudes lead to and the customer satisfaction which the behaviors from customers has become important part of investigation.
format Thesis
qualification_level Bachelor degree
author Ramlee, Fadzilah
author_facet Ramlee, Fadzilah
author_sort Ramlee, Fadzilah
title Relationship between service quality and customer satisfaction at Tabungan Haji Kuching / Fadzilah Ramlee
title_short Relationship between service quality and customer satisfaction at Tabungan Haji Kuching / Fadzilah Ramlee
title_full Relationship between service quality and customer satisfaction at Tabungan Haji Kuching / Fadzilah Ramlee
title_fullStr Relationship between service quality and customer satisfaction at Tabungan Haji Kuching / Fadzilah Ramlee
title_full_unstemmed Relationship between service quality and customer satisfaction at Tabungan Haji Kuching / Fadzilah Ramlee
title_sort relationship between service quality and customer satisfaction at tabungan haji kuching / fadzilah ramlee
granting_institution Universiti Teknologi MARA Cawangan Sarawak
granting_department Faculty of Business Management
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/37013/1/37013.pdf
_version_ 1783734384845651968