Consumers perception towards halal food certified products in Kuching, Sarawak / Dk. Mafizawaty Pg. Matussin… [et.al]

The Halal food industry is very important to all Muslims worldwide to ensure hygiene, cleanliness and not detrimental to their health and well-being in whatever they consume, use and purchase. The current development shows that the halal food industry has become one of important sectors that contri...

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Main Authors:	Pg. Matussin, Dk. Mafizawaty, Mohamad Sharkawi, SAbdul Aziz, Aman, Mohammad Azlan
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Industry Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/37020/1/37020.pdf
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id	my-uitm-ir.37020
record_format	uketd_dc
spelling	my-uitm-ir.370202020-11-17T07:28:43Z Consumers perception towards halal food certified products in Kuching, Sarawak / Dk. Mafizawaty Pg. Matussin… [et.al] 2016-07 Pg. Matussin, Dk. Mafizawaty Mohamad Sharkawi, SAbdul Aziz Aman, Mohammad Azlan Industry Food industry and trade. Halal food industry. Certification Malaysia The Halal food industry is very important to all Muslims worldwide to ensure hygiene, cleanliness and not detrimental to their health and well-being in whatever they consume, use and purchase. The current development shows that the halal food industry has become one of important sectors that contribute to the societal development as well as it contributes to the national growth. The objective of this paper is to identify the consumer perception towards halal food certified products in Kuching, Sarawak. Basically, this study also aims to identify the Customer purchase intention in purchasing the halal food certified product. Through a survey approach, this study incorporated of 405 Muslim consumers’ respondents across all major races in Kuching. Apart from that, this study also to assists Majlis Amanah Rakyat (MARA), in developing their entrepreneur in Sarawak Region that are retailing the food products in Kuching initially before they expand their market to another area. The results indicated the weak positive correlation between consumer purchase intention with the marketing mix (4Ps) i.e. Product, Price, Promotion and Place but with significance correlation between the consumer intention to purchase with the marketing mix. Hence, it is suggested that MARA and Jabatan Kemajuan Islam Malaysia (JAKIM) increase their awareness program to their entrepreneur on the important of the halal logo. 2016-07 Thesis https://ir.uitm.edu.my/id/eprint/37020/ https://ir.uitm.edu.my/id/eprint/37020/1/37020.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Arshad Ayub Graduate Business School
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Industry Industry Malaysia
spellingShingle	Industry Industry Malaysia Pg. Matussin, Dk. Mafizawaty Mohamad Sharkawi, SAbdul Aziz Aman, Mohammad Azlan Consumers perception towards halal food certified products in Kuching, Sarawak / Dk. Mafizawaty Pg. Matussin… [et.al]
description	The Halal food industry is very important to all Muslims worldwide to ensure hygiene, cleanliness and not detrimental to their health and well-being in whatever they consume, use and purchase. The current development shows that the halal food industry has become one of important sectors that contribute to the societal development as well as it contributes to the national growth. The objective of this paper is to identify the consumer perception towards halal food certified products in Kuching, Sarawak. Basically, this study also aims to identify the Customer purchase intention in purchasing the halal food certified product. Through a survey approach, this study incorporated of 405 Muslim consumers’ respondents across all major races in Kuching. Apart from that, this study also to assists Majlis Amanah Rakyat (MARA), in developing their entrepreneur in Sarawak Region that are retailing the food products in Kuching initially before they expand their market to another area. The results indicated the weak positive correlation between consumer purchase intention with the marketing mix (4Ps) i.e. Product, Price, Promotion and Place but with significance correlation between the consumer intention to purchase with the marketing mix. Hence, it is suggested that MARA and Jabatan Kemajuan Islam Malaysia (JAKIM) increase their awareness program to their entrepreneur on the important of the halal logo.
format	Thesis
qualification_level	Master's degree
author	Pg. Matussin, Dk. Mafizawaty Mohamad Sharkawi, SAbdul Aziz Aman, Mohammad Azlan
author_facet	Pg. Matussin, Dk. Mafizawaty Mohamad Sharkawi, SAbdul Aziz Aman, Mohammad Azlan
author_sort	Pg. Matussin, Dk. Mafizawaty
title	Consumers perception towards halal food certified products in Kuching, Sarawak / Dk. Mafizawaty Pg. Matussin… [et.al]
title_short	Consumers perception towards halal food certified products in Kuching, Sarawak / Dk. Mafizawaty Pg. Matussin… [et.al]
title_full	Consumers perception towards halal food certified products in Kuching, Sarawak / Dk. Mafizawaty Pg. Matussin… [et.al]
title_fullStr	Consumers perception towards halal food certified products in Kuching, Sarawak / Dk. Mafizawaty Pg. Matussin… [et.al]
title_full_unstemmed	Consumers perception towards halal food certified products in Kuching, Sarawak / Dk. Mafizawaty Pg. Matussin… [et.al]
title_sort	consumers perception towards halal food certified products in kuching, sarawak / dk. mafizawaty pg. matussin… [et.al]
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Arshad Ayub Graduate Business School
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/37020/1/37020.pdf
_version_	1783734385093115904

Consumers perception towards halal food certified products in Kuching, Sarawak / Dk. Mafizawaty Pg. Matussin… [et.al]

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