A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman

In today's competitive business market, all the small and medium enterprise is going to produce product innovation from local sources. Innovation is important because consumer are craving for something that keep up date and renewable even though it is old products from local sources. Modificati...

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Bibliographic Details
Main Author:	Abdul Rahman, Saiful Adlin
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Competition Agricultural industries Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/37227/1/37227.pdf
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id	my-uitm-ir.37227
record_format	uketd_dc
spelling	my-uitm-ir.372272020-11-25T04:08:30Z A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman 2016-06 Abdul Rahman, Saiful Adlin Competition Agricultural industries Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling In today's competitive business market, all the small and medium enterprise is going to produce product innovation from local sources. Innovation is important because consumer are craving for something that keep up date and renewable even though it is old products from local sources. Modification of packaging and the taste of products give advantage for the products to market. Innovation also gives value to customers, Agromas have gone through the innovation of their product but still gain big competition in market. Competition with new products and new brand makes the Small and Medium Enterprise hard to market their products. The study shows that the existing of new products and new brand makes consumer not awareto the existence of their products. Furthermore, marketing activities that is not effective used by FAMA still cannot improve customer awareness. As conclusions, a new effort and solution must be taking to solve the problem and the focus will be FAMA Kuching Sarawak. 2016-06 Thesis https://ir.uitm.edu.my/id/eprint/37227/ https://ir.uitm.edu.my/id/eprint/37227/1/37227.pdf text en public degree Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Competition Agricultural industries Marketing Competition
spellingShingle	Competition Agricultural industries Marketing Competition Abdul Rahman, Saiful Adlin A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman
description	In today's competitive business market, all the small and medium enterprise is going to produce product innovation from local sources. Innovation is important because consumer are craving for something that keep up date and renewable even though it is old products from local sources. Modification of packaging and the taste of products give advantage for the products to market. Innovation also gives value to customers, Agromas have gone through the innovation of their product but still gain big competition in market. Competition with new products and new brand makes the Small and Medium Enterprise hard to market their products. The study shows that the existing of new products and new brand makes consumer not awareto the existence of their products. Furthermore, marketing activities that is not effective used by FAMA still cannot improve customer awareness. As conclusions, a new effort and solution must be taking to solve the problem and the focus will be FAMA Kuching Sarawak.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Rahman, Saiful Adlin
author_facet	Abdul Rahman, Saiful Adlin
author_sort	Abdul Rahman, Saiful Adlin
title	A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman
title_short	A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman
title_full	A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman
title_fullStr	A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman
title_full_unstemmed	A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman
title_sort	study on consumers awareness towards agromas products in kuching / saiful adilin abdul rahman
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Faculty of Business Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/37227/1/37227.pdf
_version_	1783734406107627520

A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman

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