Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad

The aim of this study is to examine the factors influencing the user to adopt Malaysia Cyber Security Clinic (MyCSC) services, building upon the models of previous studies, a framework consisting of eight variables was developed. The eight variables, namely performance expectancy, effort expectancy,...

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Main Author:	Ahmad, Roshdi
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Public administration
Online Access:	https://ir.uitm.edu.my/id/eprint/37235/1/37235.pdf
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id	my-uitm-ir.37235
record_format	uketd_dc
spelling	my-uitm-ir.372352022-11-01T08:42:53Z Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad 2017 Ahmad, Roshdi Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Public administration The aim of this study is to examine the factors influencing the user to adopt Malaysia Cyber Security Clinic (MyCSC) services, building upon the models of previous studies, a framework consisting of eight variables was developed. The eight variables, namely performance expectancy, effort expectancy, social influence, facilitating conditions, perceived trust, IT technical skills, personal IT innovativeness and problem complexity were hypothesized to have a significant effect on the user behaviour intention to adopt MyCSC services. The findings suggests that 54.9% of the variance in the user behaviour intention to adopt MyCSC services can be explained by the combination of effort expectancy, social influence, perceived trust, personal IT innovativeness and problem complexity. Employing a survey research method involving 213 respondents who were existing customers of CyberSecurity Malaysia (CSM), the results of the analysis showed that five hypotheses were supported and three variables (performance expectancy, IT Technical skills and facilitating conditions) were not supported. The findings of this study should capture the interest to both researchers and practitioners. The framework used in this study can be further tested by researchers to study the adoption of other technologies or services such as electronic services (e-services), internet banking services and mobile learning. As for the practitioners, they can use the findings to understand the factors that influence customers and to craft the right policies and sound marketing plans to draw more customers to use their respective technologies or services. 2017 Thesis https://ir.uitm.edu.my/id/eprint/37235/ https://ir.uitm.edu.my/id/eprint/37235/1/37235.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Information Management Masrek, Mohamad Noorman
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Masrek, Mohamad Noorman
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Public administration
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Public administration Ahmad, Roshdi Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad
description	The aim of this study is to examine the factors influencing the user to adopt Malaysia Cyber Security Clinic (MyCSC) services, building upon the models of previous studies, a framework consisting of eight variables was developed. The eight variables, namely performance expectancy, effort expectancy, social influence, facilitating conditions, perceived trust, IT technical skills, personal IT innovativeness and problem complexity were hypothesized to have a significant effect on the user behaviour intention to adopt MyCSC services. The findings suggests that 54.9% of the variance in the user behaviour intention to adopt MyCSC services can be explained by the combination of effort expectancy, social influence, perceived trust, personal IT innovativeness and problem complexity. Employing a survey research method involving 213 respondents who were existing customers of CyberSecurity Malaysia (CSM), the results of the analysis showed that five hypotheses were supported and three variables (performance expectancy, IT Technical skills and facilitating conditions) were not supported. The findings of this study should capture the interest to both researchers and practitioners. The framework used in this study can be further tested by researchers to study the adoption of other technologies or services such as electronic services (e-services), internet banking services and mobile learning. As for the practitioners, they can use the findings to understand the factors that influence customers and to craft the right policies and sound marketing plans to draw more customers to use their respective technologies or services.
format	Thesis
qualification_level	Master's degree
author	Ahmad, Roshdi
author_facet	Ahmad, Roshdi
author_sort	Ahmad, Roshdi
title	Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad
title_short	Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad
title_full	Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad
title_fullStr	Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad
title_full_unstemmed	Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad
title_sort	factors influencing user adoption of malaysia cyber security clinic (mycsc) services / roshdi ahmad
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Information Management
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/37235/1/37235.pdf
_version_	1783734406916079616

Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad

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