E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri

Customer satisfaction and measurement have vital roles for businesses in providing and maintaining a competitive advantage. The purpose of this research to identify factors of E-Commerce website performance among MARA entrepreneurs in Pasir Puteh and to examine the relationship between E-commerce we...

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Main Author: Mohd Asri, Muhamad Syamim Hannan
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/37336/1/37336.pdf
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spelling my-uitm-ir.373362020-11-26T06:49:43Z E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri 2016-06 Mohd Asri, Muhamad Syamim Hannan Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives Electronic commerce Customer satisfaction and measurement have vital roles for businesses in providing and maintaining a competitive advantage. The purpose of this research to identify factors of E-Commerce website performance among MARA entrepreneurs in Pasir Puteh and to examine the relationship between E-commerce website perception and online purchase customer satisfaction. Data from 145 respondents from the MARA entrepreneurs have been gathered using a set of formulated questionnaires. By using the Statistical Package for Social Science (SPSS) software, the collected data was then analyzed to show the reliability test, frequencies, multiple regression analysis, and correlation analysis according to respective objectives. From the R-square'd value, it shows that 56.5°/o. The value of 57.5°/o will increase if the researchers use all the independent items. While the adjusted R-square will be the honest value for the R­ square value. The value of R-square is 0.575 and the adjusted R-square is 0.565. Lastly is F change value is 63.465 where is significance because more than 0.5.The results of the analysis show that E-commerce website performance are positively related to online purchasing satisfaction. 2016-06 Thesis https://ir.uitm.edu.my/id/eprint/37336/ https://ir.uitm.edu.my/id/eprint/37336/1/37336.pdf text en public degree Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Consumer satisfaction
Consumer satisfaction
Electronic commerce
spellingShingle Consumer satisfaction
Consumer satisfaction
Electronic commerce
Mohd Asri, Muhamad Syamim Hannan
E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri
description Customer satisfaction and measurement have vital roles for businesses in providing and maintaining a competitive advantage. The purpose of this research to identify factors of E-Commerce website performance among MARA entrepreneurs in Pasir Puteh and to examine the relationship between E-commerce website perception and online purchase customer satisfaction. Data from 145 respondents from the MARA entrepreneurs have been gathered using a set of formulated questionnaires. By using the Statistical Package for Social Science (SPSS) software, the collected data was then analyzed to show the reliability test, frequencies, multiple regression analysis, and correlation analysis according to respective objectives. From the R-square'd value, it shows that 56.5°/o. The value of 57.5°/o will increase if the researchers use all the independent items. While the adjusted R-square will be the honest value for the R­ square value. The value of R-square is 0.575 and the adjusted R-square is 0.565. Lastly is F change value is 63.465 where is significance because more than 0.5.The results of the analysis show that E-commerce website performance are positively related to online purchasing satisfaction.
format Thesis
qualification_level Bachelor degree
author Mohd Asri, Muhamad Syamim Hannan
author_facet Mohd Asri, Muhamad Syamim Hannan
author_sort Mohd Asri, Muhamad Syamim Hannan
title E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri
title_short E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri
title_full E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri
title_fullStr E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri
title_full_unstemmed E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri
title_sort e-commerce websites performance towards online purchasing satisfaction / muhamad syamim hannan mohd asri
granting_institution Universiti Teknologi MARA Cawangan Sarawak
granting_department Faculty of Business Management
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/37336/1/37336.pdf
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