Customer satisfaction on the services offered by Pos Laju Sibu,Sarawak / Aja Anak Langgit

This research was to determine and analyse the service quality and customer satisfaction toward the Pos Laju. This research was to identify and assess the customer perception and overall satisfaction level of customer toward the service offered by Pos Laju, Sibu. This The study was used a questionna...

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Main Author:	Langgit, Aja
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Surveys Sampling Statistical survey methodology
Online Access:	https://ir.uitm.edu.my/id/eprint/37419/1/37419.pdf
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id	my-uitm-ir.37419
record_format	uketd_dc
spelling	my-uitm-ir.374192020-11-23T12:09:28Z Customer satisfaction on the services offered by Pos Laju Sibu,Sarawak / Aja Anak Langgit 2015-06 Langgit, Aja Surveys. Sampling. Statistical survey methodology Data processing. Including SPSS This research was to determine and analyse the service quality and customer satisfaction toward the Pos Laju. This research was to identify and assess the customer perception and overall satisfaction level of customer toward the service offered by Pos Laju, Sibu. This The study was used a questionnaire to gain the result related to customer satisfaction. 400 of questionnaires were estimated but only 350 of questionnaires have been collected to analyze which to determine the result. SPSS programme (Statistical Software Package) was used to identify and test the research objective in the research. The findings indicate the Reliability dimension is the most important dimension followed by tangible, empathy and responsiveness, while assurance is found out least significant to the customer in Pos Laju, Sibu, Sarawak. In addition, customer satisfaction was found that low relationship between theory of SERVQUAL model toward customer satisfaction. Generally the study implies the Pos Laju should take workable measures to improve upon their services quality in specific areas. It is recommended that further research should assess and analyse customer satisfaction with specific services across Pos Laju in Sibu, Sarawak. 2015-06 Thesis https://ir.uitm.edu.my/id/eprint/37419/ https://ir.uitm.edu.my/id/eprint/37419/1/37419.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Surveys Sampling Statistical survey methodology Surveys Sampling Statistical survey methodology
spellingShingle	Surveys Sampling Statistical survey methodology Surveys Sampling Statistical survey methodology Langgit, Aja Customer satisfaction on the services offered by Pos Laju Sibu,Sarawak / Aja Anak Langgit
description	This research was to determine and analyse the service quality and customer satisfaction toward the Pos Laju. This research was to identify and assess the customer perception and overall satisfaction level of customer toward the service offered by Pos Laju, Sibu. This The study was used a questionnaire to gain the result related to customer satisfaction. 400 of questionnaires were estimated but only 350 of questionnaires have been collected to analyze which to determine the result. SPSS programme (Statistical Software Package) was used to identify and test the research objective in the research. The findings indicate the Reliability dimension is the most important dimension followed by tangible, empathy and responsiveness, while assurance is found out least significant to the customer in Pos Laju, Sibu, Sarawak. In addition, customer satisfaction was found that low relationship between theory of SERVQUAL model toward customer satisfaction. Generally the study implies the Pos Laju should take workable measures to improve upon their services quality in specific areas. It is recommended that further research should assess and analyse customer satisfaction with specific services across Pos Laju in Sibu, Sarawak.
format	Thesis
qualification_level	Master's degree
author	Langgit, Aja
author_facet	Langgit, Aja
author_sort	Langgit, Aja
title	Customer satisfaction on the services offered by Pos Laju Sibu,Sarawak / Aja Anak Langgit
title_short	Customer satisfaction on the services offered by Pos Laju Sibu,Sarawak / Aja Anak Langgit
title_full	Customer satisfaction on the services offered by Pos Laju Sibu,Sarawak / Aja Anak Langgit
title_fullStr	Customer satisfaction on the services offered by Pos Laju Sibu,Sarawak / Aja Anak Langgit
title_full_unstemmed	Customer satisfaction on the services offered by Pos Laju Sibu,Sarawak / Aja Anak Langgit
title_sort	customer satisfaction on the services offered by pos laju sibu,sarawak / aja anak langgit
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Faculty of Business and Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/37419/1/37419.pdf
_version_	1783734426664960000

Customer satisfaction on the services offered by Pos Laju Sibu,Sarawak / Aja Anak Langgit

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