A study on competitive strategy of a driving institute: A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ...[et al.]

This study is to analyze and to study the competitive strategy that has been implemented by Institut Memandu Cangiran (IMC) since its first commence its business in 1998. IMC managed to perform and compete with its competitors by implementing effective strategies to be one of the viable players in t...

Full description

Saved in:

Bibliographic Details
Main Authors:	Abang Alli Bolhassan, Dayang Saliana, Francis Najur, Debie, Solomon, Murphy
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Consumers Consumer demand Consumption Commercial law Customary law Transportation and communication
Online Access:	https://ir.uitm.edu.my/id/eprint/37490/1/37490.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.37490
record_format	uketd_dc
spelling	my-uitm-ir.374902020-11-23T13:22:40Z A study on competitive strategy of a driving institute: A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ...[et al.] 2010-11 Abang Alli Bolhassan, Dayang Saliana Francis Najur, Debie Solomon, Murphy Consumers. Consumer demand. Consumption Commercial law Customary law Transportation and communication This study is to analyze and to study the competitive strategy that has been implemented by Institut Memandu Cangiran (IMC) since its first commence its business in 1998. IMC managed to perform and compete with its competitors by implementing effective strategies to be one of the viable players in the market. Based on the finding, problems facing by IMC have been identified and further recommendations on how to rectify and solve the problems in order to strengthen IMC position in the driving institute industry. The response on the level of customer's perception on factors such as price, quality of service, packages and services, locality and facilities offered and SWOT analysis of IMC are further discussed in this paper. There are some internal and external problems of IMC that need to be improved to further enhance IMC strategic plan. Thus, this paper recommends the firm to develop mission and vision statements of IMC, to improve the condition of facilities at IMC, to increase IMC marketing strategies and to implement Employee Recognition Programs to the staffs of IMC. 2010-11 Thesis https://ir.uitm.edu.my/id/eprint/37490/ https://ir.uitm.edu.my/id/eprint/37490/1/37490.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumers Consumer demand Consumption Commercial law Customary law Transportation and communication
spellingShingle	Consumers Consumer demand Consumption Commercial law Customary law Transportation and communication Abang Alli Bolhassan, Dayang Saliana Francis Najur, Debie Solomon, Murphy A study on competitive strategy of a driving institute: A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ...[et al.]
description	This study is to analyze and to study the competitive strategy that has been implemented by Institut Memandu Cangiran (IMC) since its first commence its business in 1998. IMC managed to perform and compete with its competitors by implementing effective strategies to be one of the viable players in the market. Based on the finding, problems facing by IMC have been identified and further recommendations on how to rectify and solve the problems in order to strengthen IMC position in the driving institute industry. The response on the level of customer's perception on factors such as price, quality of service, packages and services, locality and facilities offered and SWOT analysis of IMC are further discussed in this paper. There are some internal and external problems of IMC that need to be improved to further enhance IMC strategic plan. Thus, this paper recommends the firm to develop mission and vision statements of IMC, to improve the condition of facilities at IMC, to increase IMC marketing strategies and to implement Employee Recognition Programs to the staffs of IMC.
format	Thesis
qualification_level	Master's degree
author	Abang Alli Bolhassan, Dayang Saliana Francis Najur, Debie Solomon, Murphy
author_facet	Abang Alli Bolhassan, Dayang Saliana Francis Najur, Debie Solomon, Murphy
author_sort	Abang Alli Bolhassan, Dayang Saliana
title	A study on competitive strategy of a driving institute: A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ...[et al.]
title_short	A study on competitive strategy of a driving institute: A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ...[et al.]
title_full	A study on competitive strategy of a driving institute: A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ...[et al.]
title_fullStr	A study on competitive strategy of a driving institute: A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ...[et al.]
title_full_unstemmed	A study on competitive strategy of a driving institute: A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ...[et al.]
title_sort	study on competitive strategy of a driving institute: a case of institut memandu cangiran / dayang saliana abang alli bolhassan ...[et al.]
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Faculty of Business Management
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/37490/1/37490.pdf
_version_	1783734429016915968

A study on competitive strategy of a driving institute: A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ...[et al.]

Similar Items