Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail

In this study, the problem is to examine the factors that contribute to customer loyalty towards Telekom Malaysia Kuantan. The factors which focuses trust, brand image, service quality and customer satisfaction. Based on the questionnaire that being distribute to the customer at Kuantan area, this...

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Bibliographic Details
Main Author:	Hj Ismail, Nurul Huda
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Telecommunication industry Telegraph Telephone industry Marketing Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/37852/1/37852.pdf
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id	my-uitm-ir.37852
record_format	uketd_dc
spelling	my-uitm-ir.378522020-12-09T10:34:30Z Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail 2013-06 Hj Ismail, Nurul Huda Telecommunication industry. Telegraph Telephone industry Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations In this study, the problem is to examine the factors that contribute to customer loyalty towards Telekom Malaysia Kuantan. The factors which focuses trust, brand image, service quality and customer satisfaction. Based on the questionnaire that being distribute to the customer at Kuantan area, this study was done to identify the relationship between that four factors and customer loyalty. The findings shows that trust, service quality and customer satisfaction are significant to customer loyalty towards Telekom Malaysia Kuantan Bachelor Of Business Administration (Hons) Marketing 2013-06 Thesis https://ir.uitm.edu.my/id/eprint/37852/ https://ir.uitm.edu.my/id/eprint/37852/1/37852.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Hassan, Hajjah Yasmin Abdullah, Maznah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Hassan, Hajjah Yasmin Abdullah, Maznah
topic	Telecommunication industry Telegraph Telephone industry Marketing Telecommunication industry Telegraph Consumer satisfaction Telecommunication industry Telegraph
spellingShingle	Telecommunication industry Telegraph Telephone industry Marketing Telecommunication industry Telegraph Consumer satisfaction Telecommunication industry Telegraph Hj Ismail, Nurul Huda Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail
description	In this study, the problem is to examine the factors that contribute to customer loyalty towards Telekom Malaysia Kuantan. The factors which focuses trust, brand image, service quality and customer satisfaction. Based on the questionnaire that being distribute to the customer at Kuantan area, this study was done to identify the relationship between that four factors and customer loyalty. The findings shows that trust, service quality and customer satisfaction are significant to customer loyalty towards Telekom Malaysia Kuantan
format	Thesis
qualification_level	Bachelor degree
author	Hj Ismail, Nurul Huda
author_facet	Hj Ismail, Nurul Huda
author_sort	Hj Ismail, Nurul Huda
title	Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail
title_short	Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail
title_full	Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail
title_fullStr	Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail
title_full_unstemmed	Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail
title_sort	factors that contribute to customer loyalty towards telekom malaysia kuantan / nurul huda hj ismail
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/37852/1/37852.pdf
_version_	1783734438502334464

Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail

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