A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman

This research was conducted to fulfill the requirement needed by the Faculty of Business Management, University of MARA Technology. The researcher had chosen the topic of “A Study on Purchase Behavior of Cosmetic among Female Youth: A Case Study in Besut, Terengganu”. The purpose of this study to in...

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Main Author:	Ab. Rahman, Nor Atirah
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Youth
Online Access:	https://ir.uitm.edu.my/id/eprint/38133/1/38133.pdf
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id	my-uitm-ir.38133
record_format	uketd_dc
spelling	my-uitm-ir.381332020-12-09T10:43:38Z A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman 2014-12 Ab. Rahman, Nor Atirah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Women. Feminism Youth Shopping. Teleshopping. Consumer education This research was conducted to fulfill the requirement needed by the Faculty of Business Management, University of MARA Technology. The researcher had chosen the topic of “A Study on Purchase Behavior of Cosmetic among Female Youth: A Case Study in Besut, Terengganu”. The purpose of this study to investigate the determinants affecting consumer’s purchasing behavior towards cosmetic products among female youth nowadays. This study case had been conducted in Besut, Terengganu. The determinants consist of four attributes which are the independent variables in this research. The attributes are social media, consumer’s lifestyle, product attributes and brand image. Data from 80 respondents were used for the statistical analysis. The multiple linear regressions are used to estimate the influence related between dependent variable and independent variable. The result will help the researcher to determine whether the research has achieved the objective that has been set up earlier or not. After the research has done, this study achieves its objectives to investigate what are the determinants influencing the consumer purchasing. Based on findings and result analysis, the researcher can concluded that the social media, consumer’s lifestyle and product attributes have significant influence on purchase behavior of cosmetic among female youth. 2014-12 Thesis https://ir.uitm.edu.my/id/eprint/38133/ https://ir.uitm.edu.my/id/eprint/38133/1/38133.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Husin, Suraya
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Husin, Suraya
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Youth Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Youth Consumer behavior Consumers' preferences Consumer research Including consumer profiling Ab. Rahman, Nor Atirah A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman
description	This research was conducted to fulfill the requirement needed by the Faculty of Business Management, University of MARA Technology. The researcher had chosen the topic of “A Study on Purchase Behavior of Cosmetic among Female Youth: A Case Study in Besut, Terengganu”. The purpose of this study to investigate the determinants affecting consumer’s purchasing behavior towards cosmetic products among female youth nowadays. This study case had been conducted in Besut, Terengganu. The determinants consist of four attributes which are the independent variables in this research. The attributes are social media, consumer’s lifestyle, product attributes and brand image. Data from 80 respondents were used for the statistical analysis. The multiple linear regressions are used to estimate the influence related between dependent variable and independent variable. The result will help the researcher to determine whether the research has achieved the objective that has been set up earlier or not. After the research has done, this study achieves its objectives to investigate what are the determinants influencing the consumer purchasing. Based on findings and result analysis, the researcher can concluded that the social media, consumer’s lifestyle and product attributes have significant influence on purchase behavior of cosmetic among female youth.
format	Thesis
qualification_level	Bachelor degree
author	Ab. Rahman, Nor Atirah
author_facet	Ab. Rahman, Nor Atirah
author_sort	Ab. Rahman, Nor Atirah
title	A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman
title_short	A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman
title_full	A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman
title_fullStr	A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman
title_full_unstemmed	A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman
title_sort	study on purchase behavior of cosmetic among youth female: a case study in besut, terengganu / nor atirah ab. rahman
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/38133/1/38133.pdf
_version_	1783734456628019200

A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman

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