Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Appr...
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2013
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Online Access: | https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf |
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my-uitm-ir.382232020-12-10T01:04:10Z Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin 2013-12 Jamaluddin, Marzita Industry Customer services. Customer relations Hospitality industry. Hotels, clubs, restaurants, etc. Food service Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Approach – A total of 108 respondents were participated in answering questionnaires. Findings – The findings reveal that all hypothese were suppored and perceived trust is regarded as the most important intention to use mobile CRM in hotel industry. 2013-12 Thesis https://ir.uitm.edu.my/id/eprint/38223/ https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business Management Ismail, Mohammad |
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Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Ismail, Mohammad |
topic |
Industry Industry Industry |
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Industry Industry Industry Jamaluddin, Marzita Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin |
description |
Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry.
Design/Methodology/Approach – A total of 108 respondents were participated in answering questionnaires.
Findings – The findings reveal that all hypothese were suppored and perceived trust is regarded as the most important intention to use mobile CRM in hotel industry. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Jamaluddin, Marzita |
author_facet |
Jamaluddin, Marzita |
author_sort |
Jamaluddin, Marzita |
title |
Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin |
title_short |
Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin |
title_full |
Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin |
title_fullStr |
Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin |
title_full_unstemmed |
Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin |
title_sort |
intention to use mobile customer relationship management (mcrm) in hotel industry / marzita jamaluddin |
granting_institution |
Universiti Teknologi MARA Cawangan Kelantan |
granting_department |
Faculty of Business Management |
publishDate |
2013 |
url |
https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf |
_version_ |
1783734458608779264 |