Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin

Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Appr...

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Bibliographic Details
Main Author:	Jamaluddin, Marzita
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Industry
Online Access:	https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf
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id	my-uitm-ir.38223
record_format	uketd_dc
spelling	my-uitm-ir.382232020-12-10T01:04:10Z Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin 2013-12 Jamaluddin, Marzita Industry Customer services. Customer relations Hospitality industry. Hotels, clubs, restaurants, etc. Food service Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Approach – A total of 108 respondents were participated in answering questionnaires. Findings – The findings reveal that all hypothese were suppored and perceived trust is regarded as the most important intention to use mobile CRM in hotel industry. 2013-12 Thesis https://ir.uitm.edu.my/id/eprint/38223/ https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business Management Ismail, Mohammad
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ismail, Mohammad
topic	Industry Industry Industry
spellingShingle	Industry Industry Industry Jamaluddin, Marzita Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
description	Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Approach – A total of 108 respondents were participated in answering questionnaires. Findings – The findings reveal that all hypothese were suppored and perceived trust is regarded as the most important intention to use mobile CRM in hotel industry.
format	Thesis
qualification_level	Bachelor degree
author	Jamaluddin, Marzita
author_facet	Jamaluddin, Marzita
author_sort	Jamaluddin, Marzita
title	Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
title_short	Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
title_full	Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
title_fullStr	Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
title_full_unstemmed	Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
title_sort	intention to use mobile customer relationship management (mcrm) in hotel industry / marzita jamaluddin
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf
_version_	1783734458608779264

Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin

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