Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Appr...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2013
|
| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|