Business plan on plus size clothing online store / Emyza Aisah Atang

The interest in the plus-size clothing has been gaining popularity due to the increase level of obesity issues, which reports a large mass of people from across the globe that automatically demanded the need for a plus-size market. Plus size market has seen an incredible increasing growth through in...

Full description

Saved in:

Bibliographic Details
Main Author:	Atang, Emyza Aisah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Entrepreneurship Risk and uncertainty Malaysia Clothing trade Electronic commerce Mobile commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/38359/1/38359.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.38359
record_format	uketd_dc
spelling	my-uitm-ir.383592020-12-03T23:04:22Z Business plan on plus size clothing online store / Emyza Aisah Atang 2018-12 Atang, Emyza Aisah Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Malaysia Clothing trade Electronic commerce Mobile commerce The interest in the plus-size clothing has been gaining popularity due to the increase level of obesity issues, which reports a large mass of people from across the globe that automatically demanded the need for a plus-size market. Plus size market has seen an incredible increasing growth through internet or e-commerce sales channel. This study was conducted to analysing and identify the factors that contributed to online shopping motivations of plus size fashion online consumers. Both primary and secondary sources were used to gather insights about the industry and customer behaviour local and international. An online survey was created to gather customer insights in the Malaysia, with more focus in Kuching, Sarawak. Other sources were from official information published about the industry by government, individuals and industry competitors. Overall, this project has been conducted using the acquired knowledge from the market research and reliable literature. This has helped in defining the business mission; marketing and organizational plans and the financial plans which will subsequently be further developed. Recommendations are finally provided for the entrepreneurs and start-ups on how to be sustainable and utilize all the available opportunities provided by the plus size clothing retailer industry especially in Malaysia. 2018-12 Thesis https://ir.uitm.edu.my/id/eprint/38359/ https://ir.uitm.edu.my/id/eprint/38359/1/38359.pdf text en public masters Universiti Teknologi MARA Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Entrepreneurship Risk and uncertainty Entrepreneurship Risk and uncertainty Malaysia Clothing trade Electronic commerce Mobile commerce
spellingShingle	Entrepreneurship Risk and uncertainty Entrepreneurship Risk and uncertainty Malaysia Clothing trade Electronic commerce Mobile commerce Atang, Emyza Aisah Business plan on plus size clothing online store / Emyza Aisah Atang
description	The interest in the plus-size clothing has been gaining popularity due to the increase level of obesity issues, which reports a large mass of people from across the globe that automatically demanded the need for a plus-size market. Plus size market has seen an incredible increasing growth through internet or e-commerce sales channel. This study was conducted to analysing and identify the factors that contributed to online shopping motivations of plus size fashion online consumers. Both primary and secondary sources were used to gather insights about the industry and customer behaviour local and international. An online survey was created to gather customer insights in the Malaysia, with more focus in Kuching, Sarawak. Other sources were from official information published about the industry by government, individuals and industry competitors. Overall, this project has been conducted using the acquired knowledge from the market research and reliable literature. This has helped in defining the business mission; marketing and organizational plans and the financial plans which will subsequently be further developed. Recommendations are finally provided for the entrepreneurs and start-ups on how to be sustainable and utilize all the available opportunities provided by the plus size clothing retailer industry especially in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Atang, Emyza Aisah
author_facet	Atang, Emyza Aisah
author_sort	Atang, Emyza Aisah
title	Business plan on plus size clothing online store / Emyza Aisah Atang
title_short	Business plan on plus size clothing online store / Emyza Aisah Atang
title_full	Business plan on plus size clothing online store / Emyza Aisah Atang
title_fullStr	Business plan on plus size clothing online store / Emyza Aisah Atang
title_full_unstemmed	Business plan on plus size clothing online store / Emyza Aisah Atang
title_sort	business plan on plus size clothing online store / emyza aisah atang
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/38359/1/38359.pdf
_version_	1783734465827176448

Business plan on plus size clothing online store / Emyza Aisah Atang

Similar Items