The effectiveness of network performance in marketing homestay from the operators' point of view / Rafidah Abas

Homestay is a program where tourists stay with the host family to experience the distinct and unique lifestyle of the hosts directly and indirectly. This community based rural tourism product is aimed at supporting rural economic development. However, the success of the program is in doubt owing to...

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Main Author:	Abas, Rafidah
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Homestay Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/38640/1/38640.pdf
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id	my-uitm-ir.38640
record_format	uketd_dc
spelling	my-uitm-ir.386402023-01-19T06:27:24Z The effectiveness of network performance in marketing homestay from the operators' point of view / Rafidah Abas 2012 Abas, Rafidah Homestay Marketing Quality of service (Computer networks). Computer network management Homestay is a program where tourists stay with the host family to experience the distinct and unique lifestyle of the hosts directly and indirectly. This community based rural tourism product is aimed at supporting rural economic development. However, the success of the program is in doubt owing to poor professional marketing. Networking with the tourist organizations in marketing homestays raises the issue of the effectiveness of the network performance. As such, this research aimed to (i) identify the effectiveness of network performance in marketing homestays from the perspective of the operators, (ii) identifying the relationship between network performance and network performance effectiveness and (iii) to evaluate the differences between demographic profiles and the perception of network performance effectiveness. Employing the quantitative method, 208 samples were randomly selected from seven homestays in Selangor and Negeri Sembilan which have been operating for at least three years and consistently receive visitors throughout the year. Both parametric and non-parametric statistics were employed to compare and complement the results in exploring the relationship among the variables as well as the differences among groups. Findings revealed that respondents agreed that all the four variables under the performance dimension were important in contributing to network effectiveness. There is a weak, positive relationship between network performance and network performance effectiveness. Network performance was found effective in marketing homestays. Findings also indicated that gender is not significant in explaining the perceptions of homestay operators towards the effectiveness of network performance. Operators around the age of 32-58 years perceived that network performance is effective as opposed to the other three groups. Length of involvement however was insignificant to explain the differences in effectiveness. Understanding how the networks work provides direction to the actors to stay and act accordingly and learn how to sustain the relationship and determinants are essential for the networks to survive. Factors such as demographic, spatial or geographical location, as well the critical success factors themselves could play a major role in determining the success or failure of any performance as perceived by the operators. The inputs rendered are valuable for the tourist organizations in developing, marketing and managing the program effectively and efficiently. 2012 Thesis https://ir.uitm.edu.my/id/eprint/38640/ https://ir.uitm.edu.my/id/eprint/38640/1/38640.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Hotel and Tourism Management Othman, Nor'Ain Abd Majid, Abd. Azis
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Othman, Nor'Ain Abd Majid, Abd. Azis
topic	Homestay Marketing Homestay
spellingShingle	Homestay Marketing Homestay Abas, Rafidah The effectiveness of network performance in marketing homestay from the operators' point of view / Rafidah Abas
description	Homestay is a program where tourists stay with the host family to experience the distinct and unique lifestyle of the hosts directly and indirectly. This community based rural tourism product is aimed at supporting rural economic development. However, the success of the program is in doubt owing to poor professional marketing. Networking with the tourist organizations in marketing homestays raises the issue of the effectiveness of the network performance. As such, this research aimed to (i) identify the effectiveness of network performance in marketing homestays from the perspective of the operators, (ii) identifying the relationship between network performance and network performance effectiveness and (iii) to evaluate the differences between demographic profiles and the perception of network performance effectiveness. Employing the quantitative method, 208 samples were randomly selected from seven homestays in Selangor and Negeri Sembilan which have been operating for at least three years and consistently receive visitors throughout the year. Both parametric and non-parametric statistics were employed to compare and complement the results in exploring the relationship among the variables as well as the differences among groups. Findings revealed that respondents agreed that all the four variables under the performance dimension were important in contributing to network effectiveness. There is a weak, positive relationship between network performance and network performance effectiveness. Network performance was found effective in marketing homestays. Findings also indicated that gender is not significant in explaining the perceptions of homestay operators towards the effectiveness of network performance. Operators around the age of 32-58 years perceived that network performance is effective as opposed to the other three groups. Length of involvement however was insignificant to explain the differences in effectiveness. Understanding how the networks work provides direction to the actors to stay and act accordingly and learn how to sustain the relationship and determinants are essential for the networks to survive. Factors such as demographic, spatial or geographical location, as well the critical success factors themselves could play a major role in determining the success or failure of any performance as perceived by the operators. The inputs rendered are valuable for the tourist organizations in developing, marketing and managing the program effectively and efficiently.
format	Thesis
qualification_level	Master's degree
author	Abas, Rafidah
author_facet	Abas, Rafidah
author_sort	Abas, Rafidah
title	The effectiveness of network performance in marketing homestay from the operators' point of view / Rafidah Abas
title_short	The effectiveness of network performance in marketing homestay from the operators' point of view / Rafidah Abas
title_full	The effectiveness of network performance in marketing homestay from the operators' point of view / Rafidah Abas
title_fullStr	The effectiveness of network performance in marketing homestay from the operators' point of view / Rafidah Abas
title_full_unstemmed	The effectiveness of network performance in marketing homestay from the operators' point of view / Rafidah Abas
title_sort	effectiveness of network performance in marketing homestay from the operators' point of view / rafidah abas
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Hotel and Tourism Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/38640/1/38640.pdf
_version_	1783734478736195584

The effectiveness of network performance in marketing homestay from the operators' point of view / Rafidah Abas

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