A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim

The statement of problem of this research project is to investigate the trend- by understanding the meaning of colour can this contributes to the success of a design and also to investigate to what extend the decision of colour choices can or may impact gender personality. The aim of this research p...

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Bibliographic Details
Main Author:	Abdul Rahim, Susastri
Format:	Thesis
Language:	English
Published:	2005
Subjects:	Methods Outdoor advertising Billboards Posters
Online Access:	https://ir.uitm.edu.my/id/eprint/38641/1/38641.pdf
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id	my-uitm-ir.38641
record_format	uketd_dc
spelling	my-uitm-ir.386412023-01-19T01:46:43Z A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim 2005 Abdul Rahim, Susastri Methods. Outdoor advertising. Billboards. Posters Product design. Industrial design The statement of problem of this research project is to investigate the trend- by understanding the meaning of colour can this contributes to the success of a design and also to investigate to what extend the decision of colour choices can or may impact gender personality. The aim of this research project is to study the impact of colour, and to establish if gender and/or personality do impact colour choices and preferences towards any consumer product design. Colours do serve many functions in the manufacturing industries such as in fashions, architecture, automobile industry and products designing. Product design classifications include furniture design, electronic goods, house appliances, apparel, fashion accessories, children toys and automobile. It is hope that the research findings can benefit professionals in education, consumerism and marketing by applying suitable colour schemes in their product designs. The significance of the study is also to confirm the result indicating the differences between genders (adult) in preference for colours and to identify the Malaysian colour preferences. 2005 Thesis https://ir.uitm.edu.my/id/eprint/38641/ https://ir.uitm.edu.my/id/eprint/38641/1/38641.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Art and Design Md Isa, Kamarudzaman
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Md Isa, Kamarudzaman
topic	Methods Outdoor advertising Billboards Posters Methods Outdoor advertising Billboards Posters
spellingShingle	Methods Outdoor advertising Billboards Posters Methods Outdoor advertising Billboards Posters Abdul Rahim, Susastri A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim
description	The statement of problem of this research project is to investigate the trend- by understanding the meaning of colour can this contributes to the success of a design and also to investigate to what extend the decision of colour choices can or may impact gender personality. The aim of this research project is to study the impact of colour, and to establish if gender and/or personality do impact colour choices and preferences towards any consumer product design. Colours do serve many functions in the manufacturing industries such as in fashions, architecture, automobile industry and products designing. Product design classifications include furniture design, electronic goods, house appliances, apparel, fashion accessories, children toys and automobile. It is hope that the research findings can benefit professionals in education, consumerism and marketing by applying suitable colour schemes in their product designs. The significance of the study is also to confirm the result indicating the differences between genders (adult) in preference for colours and to identify the Malaysian colour preferences.
format	Thesis
qualification_level	Master's degree
author	Abdul Rahim, Susastri
author_facet	Abdul Rahim, Susastri
author_sort	Abdul Rahim, Susastri
title	A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim
title_short	A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim
title_full	A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim
title_fullStr	A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim
title_full_unstemmed	A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim
title_sort	study on gender colour preferences: its relationship towards consumer products design / susastri abdul rahim
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Art and Design
publishDate	2005
url	https://ir.uitm.edu.my/id/eprint/38641/1/38641.pdf
_version_	1783734478979465216

A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim

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