Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar

This project is conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The researcher has selected a topic entitled “Factors Influencing Demand of Air Cargo” using Malaysia Airlines Cargo Sdn. Bhdas case study. In this study, the researcher uses the data from the first...

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Main Author:	Ngah @ Omar, Nurul Uzma
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Air transportation Airlines Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/38682/1/38682.pdf
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id	my-uitm-ir.38682
record_format	uketd_dc
spelling	my-uitm-ir.386822020-12-16T04:09:07Z Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar 2014-01 Ngah @ Omar, Nurul Uzma Air transportation. Airlines Consumer satisfaction Customer services. Customer relations This project is conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The researcher has selected a topic entitled “Factors Influencing Demand of Air Cargo” using Malaysia Airlines Cargo Sdn. Bhdas case study. In this study, the researcher uses the data from the first quarter of 2001 until the second quarter of 2013 which consists of 50 data. Data was collected from department of statistics and provided by the company. To estimate the function related to variables involved in independent variables (gross domestic product (GDP), jet fuel price and export), the researcher uses multiple linear regression analysis. After the researcher analysed the data, the researcher found that jet fuel price and export have significant influence toward demand of air cargo while gross domestic product (GDP) has no significant relationship to demand of air cargo. Furthermore, this study fulfills the researcher’s first objective which is to investigate the factors that influence demand of air cargo and the second objective which is to know the impact of air cargo demand towards Malaysia economy that is national income and unemployment rate. 2014-01 Thesis https://ir.uitm.edu.my/id/eprint/38682/ https://ir.uitm.edu.my/id/eprint/38682/1/38682.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business Management Ya, Mohamad Safri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ya, Mohamad Safri
topic	Air transportation Airlines Consumer satisfaction Air transportation Airlines
spellingShingle	Air transportation Airlines Consumer satisfaction Air transportation Airlines Ngah @ Omar, Nurul Uzma Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar
description	This project is conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The researcher has selected a topic entitled “Factors Influencing Demand of Air Cargo” using Malaysia Airlines Cargo Sdn. Bhdas case study. In this study, the researcher uses the data from the first quarter of 2001 until the second quarter of 2013 which consists of 50 data. Data was collected from department of statistics and provided by the company. To estimate the function related to variables involved in independent variables (gross domestic product (GDP), jet fuel price and export), the researcher uses multiple linear regression analysis. After the researcher analysed the data, the researcher found that jet fuel price and export have significant influence toward demand of air cargo while gross domestic product (GDP) has no significant relationship to demand of air cargo. Furthermore, this study fulfills the researcher’s first objective which is to investigate the factors that influence demand of air cargo and the second objective which is to know the impact of air cargo demand towards Malaysia economy that is national income and unemployment rate.
format	Thesis
qualification_level	Bachelor degree
author	Ngah @ Omar, Nurul Uzma
author_facet	Ngah @ Omar, Nurul Uzma
author_sort	Ngah @ Omar, Nurul Uzma
title	Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar
title_short	Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar
title_full	Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar
title_fullStr	Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar
title_full_unstemmed	Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar
title_sort	factors influencing demand of air cargo: a case study on malaysia airlines cargo sdn bhd (maskargo) / nurul uzma ngah @ omar
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/38682/1/38682.pdf
_version_	1783734480522969088

Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar

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